Jesse Bello-Paseka, left, and Chris Paseka opened the doors to Sugarush just after Christmas on East Front Street. (Photo by Dustin Racioppi; click to enlarge)
By DUSTIN RACIOPPI
For years, it was a joke among friends that Jesse Bello-Paseka and his partner, Chris Paseka, should take their hobby out of their Manhattan kitchen and to the public.
The couple, who, until recently did marketing and design work on Broadway, were known for their planning, decorating and baking prowess for private events and parties. But they grew tired of the daily grind in the city, and decided to make a change in lifestyle shortly after they were married this summer.
“A few years ago, we joked that we’d quit our lives, quit the rat race and go to a small town and live our lives kind of stress-free,” Paseka said. “After the wedding, we were like, why don’t we entertain it?”
It’s not quite the stress-free life they imagined not yet, at least but the pair is perfectly happy with their reincarnation as a baking and business duo and owners of Sugarush, a new specialty cupcake shop and bakery in Red Bank.