Paul Finkler is severing his ties with Pizza Fusion and rebranding his Broad Street restaurant Earth Pizza. (Click to enlarge)
By ROBERT KERN
You might call it a pizza “de-fusing.”
Just three years after opening a Pizza Fusion franchise in Red Bank, owner Paul Finkler is cutting the chains and rebranding his newly independent Broad Street restaurant as Earth Pizza.
Dissolving ties to a franchisor may seem daring, but Finkler looked at the restrictions imposed by the chain versus his desire to meet the needs of his customers, and said he knew what he had to do.
Pizza Fusion is a franchise like McDonald’s is a franchise, and they don’t like people tinkering with the menu,” Finkler tells redbankgreen. I wanted to give my customers what they were asking for, like more gluten-free and more vegan options. Being in a franchise, my hands were tied.