Jersey Shore restaurant maven Marilyn Schlossbach and partners have acquired What’s Your Beef in Rumson. (Photo by John T. Ward. Click to enlarge)
By JOHN T. WARD
Restaurateur Marilyn Schlossbach is used to expectations: when she opens a new place, customers come looking for out-of-the-box creativity. Whether it’s been the casual fare of Langosta Lounge or Pop’s Garage, or the fine dining of now-gone Trinity and the Pope, foodies salivate when she introduces something new.
But with her latest endeavor, Schlossbach and her partners find themselves having to tamp down expectations. Why? Because the restaurant in question — What’s Your Beef, in Rumson — isn’t new, and its devoted, carnivorous fans aren’t looking for change.
“They have a very strong customer base here of loyal people who come every week,” Schlossbach told redbankgreen. “We don’t want to scare them away.”