Amy Russo Harrigan, owner of Toast in Red Bank and two other locations, is now imposing a 2.5-percent surcharge on customer bills paid with credit or debit cards, the Asbury Park Press reports.
Harrigan “knows she risks irritating customers; she has the social media posts to prove it,” writes reporter Michael Diamond. “But she said the [card processing] fees prevent her from hiring and offering raises to her staff, so she’s trying to figure out a way to share the burden without raising prices.” (Photo by John T. Ward. Click to enlarge)
Amy Russo Harrigan in the newly opened Toast, housed in the former Broadway Diner on Monmouth Street. Below, an ad for the original Palace Diner that appeared in the Red Bank Register in 1945. (Photos by John T. Ward. Click to enlarge)
By JOHN T. WARD
From outside, the neon-and-stainless-steel trimmed building at 45 Monmouth Street in Red Bank still looks like the classic diner it was for most of the past 70 years. The sign over the front door even proclaims “City Diner” under the new name.
But to the chagrin of some hardcore nostalgics, and to the delight others, Toast, which opened earlier this month, is not a mere rebranding of the Broadway Diner, which occupied the railcar-style building for 18 years.