A passerby checks out the desserts at Posh Pop. (Photos by Stacie Fanelli. Click to enlarge)


His high school sweethearts Krizha Bayacbacao and Matthew Pytel had always dreamed of becoming entrepreneurs. Now, just a year out of college, they’ve already taken an online business to the street.

Their story, culminating with last week’s launch of Posh Pop Bakeshop on Broad Street in Red Bank, begins with a birthday cake.

Pytel, 22, has Celiac disease, which is a gluten intolerance – distinct from an allergy – that prevents him from being able to enjoy most sweet treats. To address this, Bayacbacao started experimenting with recipes while she and Pytel were students at Kean University, and made him a gluten-free cannoli cake.

“She was so proud of it,” said Pytel. “It was one of the first things she made. I love cannoli, so it was chocolate cake with cannoli filling and strawberries on top. It was delicious. That night, we sat down and she was like, ‘Why don’t we just throw something together and see what happens?’”

What they threw together was a website touting gluten-free baked goods, and as luck would have it, it became a little website that could.

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