Did you see the macho guys in wedding dresses in downtown Red Bank last week? Turns out they’re DJs with an outfit called SCE Events, and they got dolled up for a promo video made by John and Lovina Arcara of John Arcara Photography, with an assist on the gowns from Mustillo’s Bridal Boutique, both based on Broad Street. (Click to enlarge)
John Arcara in the reception area of his spacious new photo studio. (Click to enlarge)
By JOHN T. WARD
In retailing, where rents are steep and space is priced by the square foot, every one of them has to count toward the top line.
Or so goes one school of thinking. Another says there needs to be room for atmosphere and mood to stir and stoke the consumerist impulse. For that matter, not every retail tenant has to be selling something tangible.
Wedding and boudoir photographers John and Lovina Arcara have joined a recent resurgence in Red Bank: tenants of primo storefront space selling nothing more than memories.