A profusion of pink explodes from local wardrobes this time of year, as evidenced by these pix from the 2011 Girls’ Night Out party in Pink Bank. (Click to enlarge)

It started six years ago, in a place called Pink Bank.

It quickly caught on in the nearby communities of Pink Haven (Fair Haven, that is) and Pink (Monmouth) Beach. And in 2012, you’ll find it happening everywhere from Pinkbury (Shrewsbury), Pinkson (Rumson) and Little Pink (Little Silver), to Pinkdel (Holmdel), Atlantic Pinklands (Atlantic Highlands) and possibly other coordinates on your G-Pink-S.

Beginning Friday, May 4, and continuing through May 12, Riverview Medical Center invites residents of the greater Green to participate in a campaign that’s designed to encourage women aged 40 and older to schedule an annual mammogram — as well as to fund mammography services to our uninsured and underserved neighbors — with a pledge to Paint the Town Pink.

If, as it’s been said, it takes a village to turn a town pink, then this year’s nine-day campaign promises to be “bigger and pinker than ever,” with a gala reception, celebrity appearances, large-scale public events, and the centerpiece of the schedulE: the mass “pinking” of homes all over this side of the Garden State Pinkway.

Read More »