Signage touting the Asbury Park Press brand will be installed in front of the stage and projected elsewhere in the venue before and after shows. (Photo by John T. Ward. Click to enlarge)
By JOHN T. WARD
After some 90 years as a lights-down sanctuary from the outside world, visitors to Red Bank’s Count Basie Theatre will be greeted by heavy pre- and post-show branding by the Asbury Park Press starting Tuesday.
According to an “exclusive” report about itself Monday, the Neptune-based Press will have its name in lights throughout the entertainment space: in front of the stage, on a drop-down screen, and on the walls before and after performances and during intermissions.
“You will be seeing an act that is performing on the Asbury Park Press Stage,” Basie CEO Adam Philipson is quoted as saying.