The new name, Hackensack Meridian Health Theatre, applies to the historic performance space, officials said. (Photo by John T. Ward. Click to enlarge.)
By JOHN T. WARD
It may always be best known to locals as ‘the Basie,’ but Red Bank’s oldest and most prominent entertainment venue is nothing if not prolific with monikers.
On Friday, yet another new one went up on the Monmouth Street marquee that bears the name of the town’s most famous son.
The rollout of the new name will begin immediately, theater officials said. (Photo by John T. Ward. Click to enlarge)
By JOHN T. WARD
Marking the start of a new chapter — and the end of that whole ‘theater or theatre?’ conundrum — Red Bank’s Count Basie Theatre has been rebranded the Count Basie Center for the Arts, officials said Monday.
The name reflects the 92-year-old venue’s present and future as a “campus,” where performance art is learned, developed and staged, said Basie chief executive officer Adam Philipson. More →
Signage touting the Asbury Park Press brand will be installed in front of the stage and projected elsewhere in the venue before and after shows. (Photo by John T. Ward. Click to enlarge)
By JOHN T. WARD
After some 90 years as a lights-down sanctuary from the outside world, visitors to Red Bank’s Count Basie Theatre will be greeted by heavy pre- and post-show branding by the Asbury Park Press starting Tuesday.
According to an “exclusive” report about itself Monday, the Neptune-based Press will have its name in lights throughout the entertainment space: in front of the stage, on a drop-down screen, and on the walls before and after performances and during intermissions.
“You will be seeing an act that is performing on the Asbury Park Press Stage,” Basie CEO Adam Philipson is quoted as saying.