FAIR HAVEN JOINS THE PINK ARMY
The traditional pink stripe down the center of Broad Street in honor of Paint the Town Pink might have to make an eastward turn into Fair Haven this year. (Click to enlarge)
By DUSTIN RACIOPPI
For the second straight year, Riverview Medical Center is taking the pink paintbrush outside Red Bank in a push to spread its message of breast cancer awareness.
In 2011, it’ll be Fair Haven or Pink Haven? jumping onboard the hospital’s heavy PR campaign promoting breast cancer detection and prevention.
Expect to see much of the same of what Red Bank has done the last four years: lectures, fundraisers and lots of pink.
The borough and its businesses are ready to get in on the action.