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SAWTOOTH ADDS CREATIVE BITE TO RED BANK

Sawtooth Group principals Kristie Bridges and Jay Quilty in the firm’s new third-floor space at Corporate Plaza before the move-in last weekend. (Click to enlarge)

By JOHN T. WARD

Red Bank got a double-barreled economic and creative infusion with the opening of Sawtooth Group‘s new headquarters in long-vacant space on West Front Street Monday.

Local officials and merchants expect the ad agency’s wholesale move of 60 employees from Woodbridge to the five-year-old Corporate Plaza complex, at the corner of Pearl Street, will give a jolt to downtown restaurants and stores.

But firm principal Kristie Bridges, of Rumson, tells redbankgreen there’s a third way in which Sawtooth hopes to make its presence felt: through volunteerism.

“We always wanted to be in a culturally rich town, with a sense of community,” she said. “We really feel we could get involved here and be inspired here.”

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