SOAPMARKET SLIPPING INTO THE ETHER
Soapmarket owner Ellen D’Amore is closing her store to focus on its online component. (Click to enlarge)
By JOHN T. WARD
The ever-churning face of Monmouth Street in Red Bank losing another stalwart.
Soapmarket, which survived a head-on challenge from chain retailer Bath Junkie when it opened down the street and closed not long afterward, will itself close next month.
But owner Ellen D’Amore says this is not a surrender story. It’s also “not a rent issue,” she says. Rather, her business has found its footing online, and it’s time to make a shift to a web-only operation.