RED BANK: BASIE PIMPS STAGE TO PRESS

Signage touting the Asbury Park Press brand will be installed in front of the stage and projected elsewhere in the venue before and after shows. (Photo by John T. Ward. Click to enlarge)

By JOHN T. WARD

After some 90 years as a lights-down sanctuary from the outside world, visitors to Red Bank’s Count Basie Theatre will be greeted by heavy pre- and post-show branding by the Asbury Park Press starting Tuesday.

According to an “exclusive” report about itself Monday, the Neptune-based Press will have its name in lights throughout the entertainment space: in front of the stage, on a drop-down screen, and on the walls before and after performances and during intermissions.

“You will be seeing an act that is performing on the Asbury Park Press Stage,” Basie CEO Adam Philipson is quoted as saying.

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GANNETT PAPERS LAY OFF 125 MORE

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In the latest of a series of staff-shrinking moves, the parent company of the Asbury Park Press has laid off 125 employees at its six New Jersey newspapers.

Virginia-based Gannett Co., the media giant whose flagship is USA Today, did not detail how many workers from each of the satellites were let go beginning late Wednesday and continuing yesterday.

There’s no word yet about the impact on Red Bank-area coverage. The Press, which in decades past had fully-staffed news bureaus in Red Bank and, later, Middletown, has a single reporter, Larry Higgs, who divides his time covering Red Bank, Fair Haven and state transportation isssues.

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