YO! WASSUP WITH ALL THE FRO-YO?


The newest entry in Red Bank’s yogurt wars is Yo Mon, above. Below, the self-serve bar at Kravings. (Click to enlarge)

By DANIELLE TEPPER

Pizza counters, costume jewelers, cupcake shops, burgers joints: Red Bank seems to have become a magnet for like-minded business ideas in recent years, with new industry entrants arriving in clusters.

The latest wave: frozen yogurt.

While this may be good news for locals with a hankering for lo-cal frozen desserts, it raises the question of whether or not three yogurt shops can do well for themselves within the same neighborhood.

redbankgreen visited the owners of Frozsürt, which at two years old is Red Bank’s most established; Kravings, which opened in February; and three-week-old Yo Mon to discuss their products and business predictions for the season.

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SERVE-YOURSELF YOGURT LADY TAKES CHARGE

Remember Blissberry self-serve yogurt, the franchise that planned to open on Broad Street last year?

We told you about it in this redbankgreen article in August.

Well, the franchisee, Jill Pecoraro, is still planning to open a self-serve yogurt place at the same address. Now, however, it’s a different brand: Kravings Frozen Yogurt.

What happened?

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