SEA BRIGHT: BOUTIQUE IN A BOAT SHOP

A straw clutch by Mud Pie is among the fashion items available in what had long been just a boating supply store. (Photo by Alexis Orlacchio. Click to enlarge)

By ALEXIS ORLACCHIO

After a rough off-season that included severe damage from Hurricane Sandy, the owners of Sea Bright’s Angler’s Marina & Beach Boutique, Fred Leonardis and his wife, Elizabeth, worked hard to reopen their Ocean Avenue shop.

“My husband has always believed that we are in a service business, a seasonal business, and that we need to be here for our customers,” said Elizabeth. “So we take that very seriously.”

Perhaps unnoticed by many motorists passing by, however, Leonardis has been developing a side project within the marina store to go along with the boating hardware: a beach-themed accessory shop selling everything from chairs, towels, tote bags and more. Her experience in retail sparked the idea for the accessory shop.

“I said ‘We should have beautiful beach bags, and we should have shoes,'” she tells Window Shopping the Green. “Last year, I brought in jewelry, and it just evolved.”

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