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IT’S ALL A MATTER OF TASTE IN CUPCAKE CITY

Photos by Stacie Fanelli. To enlarge the slideshow, click the embiggen symbol in the lower right corner.

By DUSTIN RACIOPPI

Late in 2009 and into 2010, a sign in a window on West Front Street indicated a new specialty shop, Cake Red Bank, would be moving in soon, teasing the palates of passersby.

It never came.

But then, amid a series of pounding snowstorms that buried the area, a couple from Manhattan brought baked batter to the table in a nook on East Front called Sugarush, offering an array of cupcakes and confectionaries. It appeared  that Chris Paseka and Jesse Bello-Paseka had firmly staked their frosting knives in the ground.

Little did they know that two prospective cupcake merchants were greasing mini foils in preparation for their own cupcake outlets within blocks of Sugarush. Within a matter months, Red Bank, a town of 1.7 square miles, has become home to three cupcake shops — the Pasekas’ Sugarush, Cupcake Magician and Mr. Cupcakes — setting the stage for a turf war.

But several months in, the rivalry has shaped up as plain vanilla, with owners playing nice and customers, apparently welcome to options, having largely formed their own opinions and allegiances, showing that even in a small market, it’s possible to find a niche within a niche.

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CHOPSTICKS, WATER PIPES, SCISSORS & MORE

phole-2Vietnamese eatery Pho Le opened on Broad Street last week. (Click to enlarge)

By DUSTIN RACIOPPI

rcsm2_010508Middle Broad Street in Red Bank appears to be pulling itself from a retail malaise. It wasn’t all that long ago that for every business in the area, one or two storefronts were empty.

More recently, though, there’s been an infusion of new businesses — and diversity — on the blocks between Monmouth Street and Harding Road, with the addition of two new pizzerias, a gourmet Chinese sit-down, a beauty boutique and two upscale consignment shops.

The latest to join the mix is one-of-a-kind. At 90 Broad, Vietnamese restaurant Pho Le set out the chopsticks and noodle bowls late last month.

More info on the recent churning below.

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CUPCAKE CRUSH IN RED BANK

mrMr. Cupcakes is one of two new cupcake purveyors in Red Bank, making three in total. (Photo by Dustin Racioppi; click to enlarge)

By DUSTIN RACIOPPI

The batter’s going to start flying in Red Bank.

Just months after Chris Paseka and Jesse Bello-Paseka opened cupcake-centric Sugarush on Front Street, two new niche bakeries plan to open in town, waging, if nothing else, a serious cupcake competition in town.

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