RUMSON: SIGN OF CHANGE

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wyb-021269As part of the rebranding of Rumson’s What’s Your Beef restaurant, new owner Marilyn Schlossbach had the sign removed last week, and in the process uncovered evidence of a past identity of the place: Nolan’s. 

A quick search of the Red Bank Register archive indicates the business operated as Jack Nolan’s, a “gay ’90s night club,” in the early 1960s, but wound up in receivership. 

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RUMSON: “IT’S NO LONGER WHAT’S YOUR BEEF”

what's your beef 020416After a remodeling, What’s Your Beef will reopen Monday with a new name: Russell & Bette’s. (Photo by John T. Ward. Click to enlarge)

By JOHN T. WARD

HOT-TOPIC_03Seven months after restaurateur Marilyn Schlossbach and partners acquired What’s Your Beef in Rumson, alarming some stalwart customers, the remodeled restaurant will reopen Monday with a new name: Russell & Bette’s.

It will also boast another change that’s likely to get some snouts out of joint: the salad bar where customers used to line up and load up while awaiting their self-selected steaks has been eliminated, Schlossbach told redbankgreen Wednesday.

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RUMSON: WHAT’S YOUR REAL BEEF?

whats your beef 061516 1marilyn schlossbach 061516Jersey Shore restaurant maven Marilyn Schlossbach, below, hosted a free-food-and-drink “coming out party” Wednesday night at Rumson’s What’s Your Beef, which she and partners acquired in March.

The event was held, in part, to counteract “negative chatter” among some commenters about the change in ownership to the 47-year-old River Road chophouse, Schlossbach told redbankgreen

“We just wanted people to see that we’re approachable and kind, as well as to highlight some of the new menu items,” Schlossbach said, as a full-house crowd sampled new menu items, such as beef bourguignon, mussels in garlic and white white wine, and pork and shrimp dumplings. (Photo by John T. Ward. Click to enlarge)

 

RUMSON: WHAT’S YOUR BEEF CHANGES HOOVES

what's your beef 020416Jersey Shore restaurant maven Marilyn Schlossbach and partners have acquired What’s Your Beef in Rumson. (Photo by John T. Ward. Click to enlarge)

By JOHN T. WARD

HOT-TOPIC_03Restaurateur Marilyn Schlossbach is used to expectations: when she opens a new place, customers come looking for out-of-the-box creativity. Whether it’s been the casual fare of Langosta Lounge or Pop’s Garage, or the fine dining of now-gone Trinity and the Pope, foodies salivate when she introduces something new.

But with her latest endeavor, Schlossbach and her partners find themselves having to tamp down expectations. Why? Because the restaurant in question — What’s Your Beef, in Rumson — isn’t new, and its devoted, carnivorous fans aren’t looking for change.

“They have a very strong customer base here of loyal people who come every week,” Schlossbach told redbankgreen. “We don’t want to scare them away.”

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