NEW LOOK FOR PRIMAS, CIGARS ON WALLACE

new-primasThe new-look Primas features bright colors and luxurious merchandise at affordable prices, the owners say. (Photo by Dustin Racioppi; click to enlarge)

By DUSTIN RACIOPPI

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Primas Home on Broad Street in Red Bank reopened last Friday, unveiling a new, bright space laid out with a lot of the eye-catching stuff it had before. Except this time, the price tags won’t make your eyes roll into the back of your head.

Back in April, the upscale furniture and accessory shop closed for renovations, part of its revamping of the business model to keep up with the economy.

After a makeover of the open-plan, vaulted ceiling space – built as the Merchants Trust Company, and later the longtime home of Carrolls Stationers – all the high-end merchandise, including the Althorp line, was sequestered to the loft space, and the 4,000-square-foot ground floor was filled with furniture, lamps and decorations with a palatable price tag.

“It’s affordable luxury. It’s like the look for less,” co-owner Valeria Ribeiro said. “We felt we needed to adjust.”

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‘KRAUT’ IS OUT AS SAN REMO PLANS MOVE

oakbridge2 Oakbridge Tavern, better known as the Little Kraut, has been sold to the owners of San Remo in Shrewsbury. (Photo by Dustin Racioppi; click to enlarge)

By DUSTIN RACIOPPI

Eight months after Dieter Bornemann ended a 30-year run as owner of The Little Kraut, he’s sold his Red Bank building, moved out of the upstairs apartment and is hitting the road for Las Vegas.

Moving into the prominent space at the corner of Oakland Street and Bridge Avenue will be another authentic European restaurant, San Remo, now located on the Shrewsbury side of Newman Springs Road, owner and chef Giovanni Boudour tells redbankgreen.

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