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AS PROMISED, RIVERVIEW TO PAINT IT BLACK

line-workerA contractor removed the pink line from the middle of Broad Street Saturday; below, the stripe as it appeared on June 1. (Above photo by Dustin Racioppi; click to enlarge)

By DUSTIN RACIOPPI

pink-stripe-060111The faded-but-still-pink line running down Broad Street in Red Bank has become a sure sign: Paint the Town Pink was here. A long time ago, even.

The pink traffic line, part of Riverview Medical Center and RiverCenter‘s annual campaign to promote breast cancer awareness, has tended to last well beyond the week of PR-heavy activities within the borough. In fact, much of the the stripe from the 2010 edition was still present when a new one was laid down for this year’s event, which concluded almost six weeks ago.

But responding to criticism from towns that participate in the annual event — Red Bank, Fair Haven and Monmouth Beach — Riverview says it’s de-pinking the roads.

In Red Bank, the line is already gone, and Fair Haven’s is soon to follow.

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PINK WEEK: BACK IN THE BLUSH

pink-spillA window decorator handles a faux paint spill in the window of DoubleTake Consignment in Red Bank earlier this week as part of the store’s Pink Bank display. (Click to enlarge)

By DUSTIN RACIOPPI

Stating the obvious here, but Pink Week is upon us again, that time of year when downtowns go blush and flushed in pink, and awareness is unavoidable.

Pink streets, pink flags, pink bracelets, pink windows, pink parties, redbankgreen‘s pink masthead. You get the idea.

But pretending that you’ve somehow missed what this whole thing is about, or you’re new to town, skip below for an explainer of what it all means, why it’s here and how you can join the cause.

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FAIR HAVEN JOINS THE PINK ARMY

Arnone, markThe traditional pink stripe down the center of Broad Street in honor of Paint the Town Pink might have to make an eastward turn into Fair Haven this year. (Click to enlarge)

By DUSTIN RACIOPPI

For the second straight year, Riverview Medical Center is taking the pink paintbrush outside Red Bank in a push to spread its message of breast cancer awareness.

In 2011, it’ll be Fair Haven — or Pink Haven? — jumping onboard the hospital’s heavy PR campaign promoting breast cancer detection and prevention.

Expect to see much of the same of what Red Bank has done the last four years: lectures, fundraisers and lots of pink.

The borough and its businesses are ready to get in on the action.

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