WHAT’S FOR LUNCH? AMELIA’S KITCHEN POPS

Vegetarian appetizers from Amelia’s Kitchen include grilled corn and sweet potato and black bean chili.  (Photo by Susan Ericson. Click to enlarge)

By SUSAN ERICSON

In April, new signage marked a name-change for Pop’s Garage at the Grove West in Shrewsbury to Amelia’s Kitchen. Still part of the local restaurant-empire owned by the Schlossbach family, Marilyn and Richard take a back seat to brother Arthur’s management on this one, which is now named for his daughter, who’s been “been busting [his] tail to make things healthier,” he tells PieHole.

The garden and patio seating outside still segue into an eye-popping kaleidoscope of color inside, and the kid-friendly, party-like atmosphere still comes with a Mexican-themed menu. But Amelia’s tends more to lighter, Baja-inspired cuisine, and a new farm-to-table focus means tacos are out while fresh salads are in.
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RUMSON: SIGN OF CHANGE

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wyb-021269As part of the rebranding of Rumson’s What’s Your Beef restaurant, new owner Marilyn Schlossbach had the sign removed last week, and in the process uncovered evidence of a past identity of the place: Nolan’s. 

A quick search of the Red Bank Register archive indicates the business operated as Jack Nolan’s, a “gay ’90s night club,” in the early 1960s, but wound up in receivership. 

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RUMSON: “IT’S NO LONGER WHAT’S YOUR BEEF”

what's your beef 020416After a remodeling, What’s Your Beef will reopen Monday with a new name: Russell & Bette’s. (Photo by John T. Ward. Click to enlarge)

By JOHN T. WARD

HOT-TOPIC_03Seven months after restaurateur Marilyn Schlossbach and partners acquired What’s Your Beef in Rumson, alarming some stalwart customers, the remodeled restaurant will reopen Monday with a new name: Russell & Bette’s.

It will also boast another change that’s likely to get some snouts out of joint: the salad bar where customers used to line up and load up while awaiting their self-selected steaks has been eliminated, Schlossbach told redbankgreen Wednesday.

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RUMSON: WHAT’S YOUR REAL BEEF?

whats your beef 061516 1marilyn schlossbach 061516Jersey Shore restaurant maven Marilyn Schlossbach, below, hosted a free-food-and-drink “coming out party” Wednesday night at Rumson’s What’s Your Beef, which she and partners acquired in March.

The event was held, in part, to counteract “negative chatter” among some commenters about the change in ownership to the 47-year-old River Road chophouse, Schlossbach told redbankgreen

“We just wanted people to see that we’re approachable and kind, as well as to highlight some of the new menu items,” Schlossbach said, as a full-house crowd sampled new menu items, such as beef bourguignon, mussels in garlic and white white wine, and pork and shrimp dumplings. (Photo by John T. Ward. Click to enlarge)

 

RUMSON: WHAT’S YOUR BEEF CHANGES HOOVES

what's your beef 020416Jersey Shore restaurant maven Marilyn Schlossbach and partners have acquired What’s Your Beef in Rumson. (Photo by John T. Ward. Click to enlarge)

By JOHN T. WARD

HOT-TOPIC_03Restaurateur Marilyn Schlossbach is used to expectations: when she opens a new place, customers come looking for out-of-the-box creativity. Whether it’s been the casual fare of Langosta Lounge or Pop’s Garage, or the fine dining of now-gone Trinity and the Pope, foodies salivate when she introduces something new.

But with her latest endeavor, Schlossbach and her partners find themselves having to tamp down expectations. Why? Because the restaurant in question — What’s Your Beef, in Rumson — isn’t new, and its devoted, carnivorous fans aren’t looking for change.

“They have a very strong customer base here of loyal people who come every week,” Schlossbach told redbankgreen. “We don’t want to scare them away.”

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THE WEEK IN REARVIEW

pink-linePink striping down River Road in Fair Haven in celebration of Pink Week, which continues this week. (Photo by Dustin Racioppi; click to enlarge)

By DUSTIN RACIOPPI

You’ll notice the redbankgreen masthead’s looking a more on the red side than green these days. That’s because last week kicked off Pink Week, Riverview Medical Center and Red Bank RiverCenter’s annual push for breast cancer awareness, detection and treatment.

We’re not here just for supportive graphics, but on this Monday morning to keep you abreast (couldn’t help it) of what that’s all about, and other news from the end of April. Click on.

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FROM GARAGE, POP’S PLANS TO HIT THE ROAD

pops-extProduce from the vegetable garden outside Pop’s Garage in the Grove West will be used in dishes. (Click to enlarge)

food

Pop’s Garage, a popular Mexican restaurant on the boardwalk in Asbury Park, opens its third outlet today in the Grove West shopping center in Shrewsbury.

The taqueria is the seventh in a cluster of varied restaurants owned and run by Marilyn Schlossbach, the brains behind Langosta Lounge, another Mexican place on the boardwalk; Trinity and the Pope, offering Cajun dishes in downtown Asbury; the Dauphin Grille, a seafood spot in that city’s Berkeley hotel, and the casual-themer Labrador Lounge, in Normandy Beach, where the third Pop’s Garage is also located.

But this one represents a breakout for Schlossbach, and not solely because it’s located in a highway shopping center. Along with her partner-brother Rich and husband Scott, Schlossbach created the Shrewsbury Pop’s as a prototype for what they hope will grow to into a national franchise.

redbankgreen caught up with 46-year-old Schlossbach – who is also running for state Assembly as a Democrat in the new 11th District – at a pre-opening party in Shrewsbury last Friday for the scoop on her empire-building plan.

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