COUNCIL: RED CARPET TO REPLACE RED TAPE

sogo-sushi-072011New procedures are expected to expedite openings and expansions by restaurants, like Sogu Sushi on Monmouth Street, and other types of business. (Click to enlarge)

By DUSTIN RACIOPPI

Welcome to Red Bank, business owners. Please take note of the red carpet in front of you.

That’s the message borough officials are delivering, fresh off the arrival of a bulleted report on cutting down administrative hindrances and other processes that drive prospective restaurateurs, shopkeepers and others to the ledge.

Ordered in response to the clamor of businesses and developers who’ve long blasted the borough for being difficult, and at times, torturous, to deal with, the months-long investigation by an ad-hoc ‘red-tape review committee‘ included multiple discussions with borough officials, business owners and the downtown promotion agency RiverCenter.

“The bottom line is the welcome mat is out, the screen door is open,” said Councilman Mike DuPont, who led the review. “You can have a cup of coffee with the mayor and everybody who’s here.”

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