SOAPMARKET SLIPPING INTO THE ETHER

Soapmarket owner Ellen D’Amore is closing her store to focus on its online component. (Click to enlarge)

By JOHN T. WARD

The ever-churning face of Monmouth Street in Red Bank losing another stalwart.

Soapmarket, which survived a head-on challenge from chain retailer Bath Junkie when it opened down the street and closed not long afterward, will itself close next month.

But owner Ellen D’Amore says this is not a surrender story. It’s also “not a rent issue,” she says. Rather, her business has found its footing online, and it’s time to make a shift to a web-only operation.

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