Michael Zapcic with Thomas Mumme, left, during Thursday’s live ‘SModcast’ at Jay and Silent Bob’s Secret Stash. Below: Kevin Smith on the center monitor during a taping earlier this week in Red Bank. (Photo below courtesy of Robert Bruce. Click to enlarge)


Michael Zapcic had the “really surreal” experience earlier this week of walking past Madison Square Garden, glancing up at the massive Jumbotron and seeing a commercial for ‘Comic Book Men,’ a new cable show in which he appears as himself: a self-described comic book geek.

“I’m like holy crap! It’s them! It’s us!” he recalled Thursday, in the tone of an average, fedora-wearing citizen spotting a caped man flying overhead.

Life in the mini-Gotham that is Red Bank may never be the same.

Only, yeah, it will be exactly the same, because ‘Comic Book Men’ is a reality show, one focused on the daily interplay of three employees of  “possibly the world’s most famous comic book store” – Jay and Silent Bob’s Secret Stash on Broad Street, where the show is set.

Over six episodes, four opinionated, superabsorbent sponges of superheroism – Zapcic, Ming Chen and Walt Flanagan, plus original store manager Bryan Johnson – spend a lot of time  “just arguing about stupid movie plot points, which happens every day without cameras anyway,” says Chen.

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