RED BANK: LOFTS LAND WEST ELM AS TENANT

west elm 120414The furniture retailer will occupy the ground-floor corner at West Front Street and Bridge Avenue, as shown in this rendering. (Click to enlarge)

By JOHN T. WARD

retail churn smallRed Bank’s West Side Lofts project now under construction has landed upscale furniture retailer West Elm as an anchor tenant.

The pending arrival of the store, slated for next August, was at the center of a handful of changes to the massive project the borough zoning board approved Thursday night.

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RED BANK: CLOSING IN ON WEST SIDE LOFTS

wb ws lofts 100814 1A fifth-floor view of the  “mews” between two buildings at the West Side Lofts, looking toward the Two River Theater. Below, developer Chris Cole. (Photos by John T. Ward. Click to enlarge)

By JOHN T. WARD

chris cole 100814After years on the drawing board, one of the biggest – and architecturally boldest – residential projects ever conceived for Red Bank is nearing completion.

While area merchants and restaurateurs anxiously await their arrival, West Side Lofts developer Chris Cole said he’s planning on having the first tenants move in as early as February.

Designed by David Baker Architects in San Francisco, the project features 92 rental units in a Rubik’s-cube-like amalgam of bold color and jutting facades that dominates the corner of West Front Street and Bridge Avenue, in what’s sometimes referred to as the Arts and Antiques District of town.

But “it’s not trying to make a statement,” Cole  told redbankgreen on a recent tour. “It’s more trying to embrace the arty side of town.”

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