A Singapore-based restaurant has threatened to sue Cé La Vi over its use of the name. (Photo by John T. Ward. Click to enlarge)
By JOHN T. WARD
Less than two weeks after it opened, a Red Bank restaurant with an Americanized French name has been threatened with a trademark infringement lawsuit.
Erica Lieberman and Nick Napoletano opened Ce La Vi this week in the Monmouth Street space last occupied by Lil Cutie Pops. (Photo by John T. Ward. Click to enlarge)
By JOHN T. WARD
Demonstrating adaptability in an increasingly competitive dining market, a Red Bank dessert shop has remade itself into a three-meals-a-day restaurant.
Also in this edition of redbankgreen‘s Retail Churn: intriguing news about a downtown liquor license, and the return of a fair-weather gourmet spot.
A savory French crepe served at the charming Whipped Creperie & Dessert Bar. (Photo by Susan Ericson. Click to enlarge)
By SUSAN ERICSON
Americanized crepes? “Why not?” thought Nick Napoletano, who owns Whipped Creperie and Dessert Bar in Red Bank with Erica Lieberman.
Traditional French crepes are served sweet, with sugar, Nutella, jam or a creamy cheese filling. But Napoletano envisioned “an Americanized, savory version,” he tells PieHole. “I wanted to take familiar foods like turkey and cheese and create a more hearty filling on a whole-wheat crepe.”
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