It’s called Shop the Neighborhood — and here on the Greater Red Bank Green, the midweek offering from the folks at the Fair Haven Business Association represents something shiny and new in December’s merry mix.
Taking place this Thursday from 6 to 9 p.m., the promotion finds a majority of the borough’s retail businesses — all of them located along a strollable stretch of River Road — keeping special extended hours as an “added festive event for older kids and adults.” A range of giveaways, raffles and special discounts will be featured by the community’s shops, eateries and service providers — and as added incentive, the FHBA will be running complimentary “HollyTrolley” shuttle service to participating locations.
The evening’s activity comes with an engaging and original soundtrack. Musically talented students from Rumson-Fair Haven Regional High School will be on hand to entertain shoppers with songs of the season at select locales that include Booskerdoo Coffee Company, Canyon Pass Provisions, River Road Books, Tavolo Pronto, and Umberto’s Pizzeria. Among the announced acts are Avery Puryear and John Phelan (vocals, keyboard and sax), Charlie Krause (solo vocals and guitar), Emma Singleton and John Phelan (vocals, keyboard and guitar), and Urban Toast featuring Maxwell Connery. (Match-ups of venues and performers have not been specified as we post this).
The HollyTrolley can be picked up at either of two locations — Ferguson Dental Care (811 River Road, between DeNormandie and Gillespie Aves), or Krauszer’s convenience store (617 River Road, adjacent to the firehouse) — and shoppers getting on board will receive a free reusable tote bag containing coupons and treats from participating borough businesses.
Check the Fair Haven Business Association’s Facebook page for updates and more details, on what aims to be another potential “everGreen” amid the area’s holiday hubbub.