Fans at a World Cup watch party on Broadwalk June 11. (Photo by Nicolette Brady. Click to enlarge.)
By BRIAN DONOHUE

“We’re working off some of the sponsorship money that we received and finding ways to activate even more through this process,” Gant said. “The whole idea is to bring commerce and people into the Borough of Red Bank. And I think it’s truly working, because this town is humming right now. It’s on the map. We are competing with our summer counterparts, you know the beaches and everybody else.”
A week earlier, redbankgreen asked who was paying for the watch parties outside the municipal grant. We received this email in response from Johanna Lopez, Administrative Confidential Aide for the Borough of Red Bank:
“The grant is funded by Choose NJ while there is a Match 1 for 1 the remaining $50,000 will be supported through a combination of municipal in-kind contributions, including staff time, equipment, permitting coordination, and operational support. Private sponsorships, coordinated through RiverCenter and regional partners, with a focus on local and regional businesses. Partner contributions, including programming, promotional support, and event activation from FC Monmouth and other collaborators. Community partnerships, which will provide additional in-kind resources and programmatic support. This diversified approach demonstrates strong financial planning and reduces reliance on a single funding source. It also reflects the broad base of support for this initiative, as evidenced by the extensive coalition of partners and endorsing organizations that were included in the grant application.”
redbankgreen editor Brian Donohue may be reached via email at [email protected] or by calling or texting 848-331-8331.
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