RED BANK: SUGARUSH ADDING CAFFEINE RUSH

amanda porter sugarush 062016Taking over the business from her brother and brother-in-law, Amanda Porter plans to add a café to Sugarush next week. (Photos by John T. Ward. Click to enlarge)

By JOHN T. WARD

retail churn smallIt’s not so much that the block on which her business resides is undercaffeinated, by urban standards, that compelled new Sugarush owner Amanda Porter to open a café at the Red Bank desserts shop.

But add to that the fact that she’s got available storefront space; a bakery out back with the capacity to create a whole new, non-dessert treats menu; and is a self-style “coffee snob,” and well, how could she not?

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RED BANK: CUPCAKERS TAKE ON ENTENMANN’S

sugarrush chris paseka (1)Chris Paseka of Red Bank’s Sugarush talks to PieHole about appearing on Food Network’s ‘Rewrapped.’ (Photo by Jim Willis. Click to enlarge)

By JIM WILLIS

morsels mediumHow hard is it to replicate the taste and texture of a classic cookie?

Chris Paseka and Jesse Bello of Red Bank’s East Front Street cupcakerie, Sugarush will show the world what’s involved when they appear as contestants Monday night on a new Food Network program, Rewrapped.

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SUGARUSH GETS ‘REWRAPPED’ ON FOOD NET

rewrapped sugarushYes, Red Bank dessert lovers, that IS Chris Paseka and his partner, Jesse Bello, at far left and right respectively, on the set of the new Food Network Show ‘Rewrapped.’ The owners of Red Bank’s Sugarush bakery are scheduled to appear on a future episode of the show, which debuts Monday night and has contestants “re-create and then reinvent some of America’s sweet and savory treats” under the watch of host Joey Fatone. Paseka tells PieHole that he is contractually bound to secrecy about the his and Bello’s involvement in the show but will give us a heads-up before the episode runs. (Click to enlarge)

RED BANK: SHOP OWNERS CHRISTEN SPACE

jesse & chris 1 111713

room 111713Sugarush owners Chris Paseka and Jesse Bello debuted the new party room at their Red Bank cupcake shop by holding their own wedding there Sunday. In attendance was Kathryn Barnett, whose dance studio occupied the East Front Street space for three decades before relocating to Middletown earlier this year.

“I hope they’ll be as happy as I was here for 30 years,” she told redbankgreen. (Photos by John T. Ward. Click to enlarge)