ARCADE (BEEP!) RUNS THE BOARD (BWOOP!)

yestercades003An artist’s rendering of the ’boutique’ video game arcade planned for 80 Broad Street. Below right, owner Ken Kalada shares a laugh with zoning board member Tom Williams after the board’s unanimous approval. (Click to enlarge)

ken-kaladaAs a Pac-Man-loving preteen in Lincroft, Ken Kalada used to weep, he said, because his father wouldn’t allow him to visit a video game arcade in Eatontown because it was too seedy.

By the time he was 12, though, Kalada was collecting video games and pinball machines of his own, acquiring them via Usenet groups before eBay was a gleam in anyone’s eye. He was also spending time soaking up the atmosphere at a a retro pool hall that opened in the Galleria at Red Bank in the ’90s.

Neither experience, he said, wrecked his morals. In fact, people of his cohort – he’s 29 – and up to their late 40s are deeply nostalgic for the Mario Brothers and other electronic games of their youth, he said.

To answer that need, Kalada intends to transform a 2,800-square-foot former clothing store on Broad Street in Red Bank into a “boutique” video game lounge, one that’s open as late as 2 a.m. to satisfy the joystick cravings of eternal adolescence.

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