Rook Coffee Roasters plans to set up shop this autumn in the wood-paneled interior of the borough-owned train station. (Photos by Connor Soltas. Click to enlarge)
By CONNOR SOLTAS
After a nearly two-year vacancy, the Little Silver Train Station is about to get a fresh coffee shop. And the new tenant believes it has a business model that will help it avoid the fate of its short-lived predecessors.
Rook Coffee Roasters announced a plan last Thursday to open its fourth retail store in the borough-owned station’s concession space this fall. Bagels, sandwiches and various baked goods will be for sale in addition to coffee, each cup of which is individually brewed to order, according to co-owner Holly Migliaccio.
Rook’s owners believe the keys to survival at the station lie in making the stand a draw to non-commuting locals and using wireless technology to expedite individual orders.