Skip to content

A town square for an unsquare town

redbankgreen

Standing for the vitality of Red Bank, its community, and the fun we have together.

Business

HOV CONTRACTS FALL OFF ANOTHER CLIFF

Hov_hq_81206Hovnanian’s Red Bank HQ, as seen from the foot of Maple Avenue in sunnier days.

Red Bank-based Hovnanian Enterprises, one of America’s largest publicly traded homebuilders, got walloped again in its latest fiscal quarter.

Continuing a slide that company official haven’t been able to foresee the end of, Hovnanian reported that sales results “significantly deteriorated” in October from recent months, with new orders down and contract cancellations up steeply.

As reported by Reuters:

Hovnanian said preliminary results for the fiscal fourth-quarter ended October 31, showed that excluding unconsolidated joint ventures, net contracts fell 10 percent to 2,781 homes, while sales slid 19 percent to 3,969 homes.

Would-be buyers canceled contracts at a rate of 40 percent, as many found themselves unable to qualify for mortgages. The cancellation rate rose from 35 percent in the prior quarter as well as the year-earlier quarter.

In early September, the company reported stronger-than-expected sales activity as a result of steep markdowns and heavy promotions that in some cases cut hundreds of thousands of dollars from asking prices for new homes.

The drop-off and cancellations were attributed to the difficulty that would-be homebuyers are having in obtaining mortgages as a result of the subprime lending crisis, a malady affecting the entire homebuilding industry and others that tie their fortunes to it.

More Reuters:

“While Hovnanian’s debt paydown and solid fourth-quarter cash flow generation are positives, we believe the net impact of this announcement is negative, as it points to a further softening of conditions in October, which we note is an initial data point that the market continue to soften following the Sept-end quarters of most builders,” JP Morgan analyst Michael Rehaut, wrote in a research note.

The company plans to release detailed results for the fourth fiscal quarter Dec. 18. In late afternoon trading, HOV shares were at $9.88 each, down 23 cents from Monday’s close.

Email this story

Remember: Nothing makes a Red Bank friend happier than to hear "I saw you on Red Bank Green!"
redbankgreen Classics
Partyline
“That should be on Red Bank Green!”

If you've ever thought that, join the 25 readers who've signed up to post their own stories on Red Bank Green.

Become a Partyliner
Partyline
SNEAKERS OVER BROAD
On the redbankgreen Partyline: sneakers hanging from the overhead wires on Broad Street.
PIANO TRASHED
Left out to take at 83 River Street. Property owner is a touring musician. Studio and home. (Photo and text by Partyline contributor Chris H ...
FALL COLORS IN RED BANK
redbankgreen's Partyline captures peaking fall foliage on a Red Bank street corner.
FALL AT THE COURTS OF RED BANK
On the Partyline: stunning foliage at Red Bank's "medieval office park."
WALK FOR DEMOCRACY
The T. Thomas Fortune Cultural Center led a "Walk for Democracy" Sunday from Riverside Gardens Park to the cultral center on Drs. James Park ...
Go big or go home
On the redbankgreen Partyline: Gourd display at Lighthouse on its penultimate night of the season.
MARIGOLDEN SUNSHINE
Partyline photo captures October sunshine hitting marigolds for sale ahead of Dia de Los Muertos.
KENNY KATZGRAU TEACHES CODING TO MAGAZINE PUBLISHERS
Kenny Katzgrau, publisher of Red Bank Green and creator of Broad Street, was teaching City and Regional Magazine Association publishers how ...
LET’S SEE YOUR KINDLE DO THIS
A stack of books served as a chock while a motorist changed a flat tire on Branch Avenue Wednesday afternoon. Submitted by John T. Ward 20th ...
NEW WELCOME SIGN INSTALLED
A new "Welcome to Red Bank" sign has gone up at the northern Route 35 entrance to town at the foot of Cooper's Bridge.
JUNIOR BUCS WRESTLING WELCOMES YOUNG ATHLETES FOR 22ND SEASON
Junior Bucs Wrestling is preparing for its 22nd season, offering boys and girls from Red Bank, Shrewsbury, and Little Silver an opportunity ...
TIME FOR SCHOOL, DEER
Fall has arrived and so have the middle school loving deer!
JUST IN TIME FOR THE FALL CLASSIC
Just in time for the start of the World Series later this week baseball-themed paintings by artist Max Maxon hang in the windows of the Art ...
DINNER PLANS?
Chipotle in Red Bank Sunday evening will donate a quarter of proceeds from sales Sunday to the volunteer Red Bank Fire Department auxiliary.
KENNY KATZGRAU TEACHES VIBE CODE SESSION AT LOCAL NEWS CAMP
Kenny Katzgrau, publisher of Red Bank Green, is running a vibe code session, teaching other publishers to vibe code at Blue Engine Collectiv ...
Her Majesty visits Red Bank
Navesink Queen docked at the Molly Pitcher Marina. (Photo and text by Partyline contributor Boris Kofman)   20th Anniversary Become a G ...
RED BANK DINER MONEY TREE
On the redbankgreen Partyline: sunshine and a money tree at the Red Bank Diner.
NAVESINK LIGHTS
Riverview Hospital lights up the Navesink. (Text and photo by Partyline contributor Terry Franco)   20th Anniversary Become a Guardian ...
HALF BAKED BROAD STREET
Broad Street repaving begins with road subject to overnight closures.
COLOR RUN AT RED BANK PRIMARY SCHOOL
redbankgreen Partyline happens upon a cloud of color at annual color run event at Red Bank Primary School.
Become a Guardian of the Green Help us get to our first 100 Guardians · joined by A Friend of the Green and 15 others
Become a Guardian · $20/mo