Skip to content

A town square for an unsquare town

redbankgreen

Standing for the vitality of Red Bank, its community, and the fun we have together.


Our community pillars help us carry out our 100-Year Vision

Check it out

Non-profit Organization

Red Bank River Center

The Red Bank River Center promotes local merchants, recruits new businesses, stages vibrant downtown events, and beautifies our streetscapes.

Learn More
organization-banner
organization-banner
10k

HOV CONTRACTS FALL OFF ANOTHER CLIFF

Hov_hq_81206Hovnanian’s Red Bank HQ, as seen from the foot of Maple Avenue in sunnier days.

Red Bank-based Hovnanian Enterprises, one of America’s largest publicly traded homebuilders, got walloped again in its latest fiscal quarter.

Continuing a slide that company official haven’t been able to foresee the end of, Hovnanian reported that sales results “significantly deteriorated” in October from recent months, with new orders down and contract cancellations up steeply.

As reported by Reuters:

Hovnanian said preliminary results for the fiscal fourth-quarter ended October 31, showed that excluding unconsolidated joint ventures, net contracts fell 10 percent to 2,781 homes, while sales slid 19 percent to 3,969 homes.

Would-be buyers canceled contracts at a rate of 40 percent, as many found themselves unable to qualify for mortgages. The cancellation rate rose from 35 percent in the prior quarter as well as the year-earlier quarter.

In early September, the company reported stronger-than-expected sales activity as a result of steep markdowns and heavy promotions that in some cases cut hundreds of thousands of dollars from asking prices for new homes.

The drop-off and cancellations were attributed to the difficulty that would-be homebuyers are having in obtaining mortgages as a result of the subprime lending crisis, a malady affecting the entire homebuilding industry and others that tie their fortunes to it.

More Reuters:

“While Hovnanian’s debt paydown and solid fourth-quarter cash flow generation are positives, we believe the net impact of this announcement is negative, as it points to a further softening of conditions in October, which we note is an initial data point that the market continue to soften following the Sept-end quarters of most builders,” JP Morgan analyst Michael Rehaut, wrote in a research note.

The company plans to release detailed results for the fourth fiscal quarter Dec. 18. In late afternoon trading, HOV shares were at $9.88 each, down 23 cents from Monday’s close.

Email this story

Remember: Nothing makes a Red Bank business owner happier than to hear "I saw your ad on Red Bank Green!"
Partyline
RFH CAROLERS BRING HOLIDAY SPIRIT
The Rumson-Fair Haven High School Tower Singers sing Jingle Bells and other favorites in front of the former Chase bank on Broad Street in R ...
RED BANK: YES, IT’S STILL COMING
Four years after winning borough approval, Jack Manousos still plans to open a restaurant at 3-5 Broad Street. When? Not ready to disclose, ...
RED BANK: AMID THE BLUE
A rack of small vessels at the Navesink Riverside Residences and Marina added colors to the river’s deep blue, as seen from the Red Ba ...
[GIF] COUNTDOWN TO TREE LIGHTING
The final countown and lighting of Broad Street toward the end of the Holiday Express Concert. GIF below and video right after.
PANORAMA: HOLIDAY EXPRESS CONCERT
Tim McLoone and his Holiday Express band light up the crowd on Broad Street before the annual tree lighting.
THANKSGIVING EVE: WHAT WAS GOING ON
Nothing marks the arrival of Thanksgiving weekend like reacquainting with someone from high school that you hoped to never see again in your ...
RED BANK: YES, RED BANK
Kayaker Carla Fiscella shared this lovely autumn vignette along the Swimming River at Chapin Avenue from last week.
RED BANK BUCKS GIVEAWAY
Red Bank RiverCenter will host a $5,000 Red Bank Bucks Giveaway at Toast City Diner this Saturday. It’s essentially free money, and who do ...
RED BANK: TREE TIME!
This year’s Christmas tree arrived at Riverside Gardens Park in Red Bank Saturday. It will be lit (along with the rest of the downtown) as ...
RED BANK LIBRARY HOLIDAY HOURS
RED BANK CLASSIC 5K RUNNING A DEAL
Red Bank 5K Classic sets 2024 date, with discount registrations starting Friday.
PBA TOY DRIVE BRINGS JOY TO LOCAL KIDS
Help make a kid’s Christmas a bit nicer with a toy donation to the annual Red Bank PBA toy drive.
FUNDRAISERS SUPPORT GLOBAL REFUGEE RELIEF
Fundraisers with the United Nations Refugee agency on Broad Street collecting donations for refugees worldwide, and killing time between cha ...
“PUT IT IN THE WINDOW!”
The King of Rock and Roll was seen hanging in the window of Jack’s Music Shoppe. When asked if there was any reason behind it apart fr ...
RED BANK: WATCH YOUR STEP
The painted sidewalk at 205 Broad Street (featured in a recent Where Have I Seen This) getting a new look today.
HOLIDAY DECORATIONS GOING UP
Jim Bruno of Powerhouse Signworks takes a minute for a photo and a thumbs up while hanging the wreaths and lights in advance of the annual t ...