A small crowd packed into the new Red Bank home of A.H. Fisher Diamonds last Thursday night, drawn by the chance to win a $10,000 diamond bracelet.

No purchases were necessary, and the winner’s name was pulled from a ballot box by an armed security guard.

The piece, which featured four carats of diamonds, was won by ‘Elisa,’ an Ocean County woman who asked that her last name not be published for security reasons.

The giveaway was in conjunction with a ceremonial reopening of the store, now at the corner of Broad and White streets. For 25 years, it was located at 10 Broad, which is now part of the Urban Outfitters store that opened last month.