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COMING TO BROAD: WOMEN’S CLOTHING SHOP

chelsea-homeDor L’Dor’s owner hopes to open in mid-May. (Click to enlarge)

Rcsm2_010508A Manhattan-based clothing store catering to women aged 16 to 36 has signed a lease in downtown Red Bank, redbankgreen has learned.

Dor L’Dor, a financial-district casualwear shop that also has stores in Brooklyn and Hoboken, will take over the space last occupied by Chelsea Home furnishings at the corner of Broad and Mechanic streets, real estate agent Karen Gagliano confirms.

A person affiliated with the store — whose name means “from generation to generation” in Hebrew — said the family-owned business expects to fit in well with fashion-oriented emporiums downtown, including its largest new magnet retailer, Urban Outfitters, which opened less than a block away in November.

The lease fills a rather gaping hole in a business district that recently saw its number of vacancies skyrocket to more than 40 but has since begun to recover. After extensive renovations to the 2,200-square-foot, amply-windowed first floor space, the business hopes to be open by mid-May.

Earlier this week, the Visual Improvement Committee of Red Bank RiverCenter gave its seal of approval to plans for new canopies and signage on the building’s exterior. The VIC serves in an advisory capacity to RiverCenter, the downtown promotion agency, as well as to the borough zoning and planning boards.

“It’s nice to see someone going in there,” says Stephen Raciti, VIC’s chairman. “We all look forward to people occupying empty stores.”

Gagliano declined to comment on the terms of the lease.

Mattress retailer Stuart Paer sold the bulding, and one around the corner at 19 West Front, for a total of $3.2 million in 2007. Subsequent to that deal, Chelsea Home relocated to Newman Springs Road in Shrewsbury.

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