Mike Tierney and Michael Finehirsch are taking No Joe’s back to basics with not-so-basic pastry. (Photo by Jim Willis. Click to enlarge)
By JIM WILLIS
Calling his expansion into the burger business “the biggest business blunder” of his life, Mike Tierney is bringing No Joe’s Café in Red Bank back to its roots.
The owner of the pioneering Broad Street coffeehouse – which opened in depths of the ‘Dead Bank’ days of empty stores and a couple of years ago added ‘Beasty Burgers to the operation – says with burgers no longer in the picture, he wants No Joe’s to return to basics. He’s brought on pastry chef Michael Finehirsch to help him get there.
Tierney says coffee and pastries are a much better fit, and Finehirsch, who studied pastry in France and London and spent time at New York’s Daniel and Bouley before answering an ad from Tierney, is the guy to make it happen.
“We’re building what I like to call a French/American pastry shop,” Finehirsch tells redbangreen’s PieHole. ““If I had my own shop I’d want it to be something like this, so when I saw Mike’s ad we got together.”