Skip to content

A town square for an unsquare town

redbankgreen

Standing for the vitality of Red Bank, its community, and the fun we have together.

TIFFANY: RUMORS ASIDE, WE’RE STAYING

Tiffanyredbank Murmurs about the Broad Street store's demise are greatly exaggerated, says the manager.

Tiffany & Co.'s 14-month old store in downtown Red Bank isn't going anywhere.

So says Vicky Shortland, manager of the the carriage-trade jewelry and tableware retailer, in via a press release issued by Red Bank RiverCenter this morning. The release was headlined, "Tiffany & Co. Happy in Their Red Bank Home."

While acknowledging that Tiffany, "like everyone else, has been affected by the economic downturn this past holiday season," Shortland declares the company "extremely happy to be a part of the Red Bank business district."

Moreover, having survived the Civil War, the Great Depression and two World Wars, Tiffany is "fully prepared to weather this current economic storm and look[s] forward to being part of the Red Bank community for many years to come," Shortland says.

The release, which was accompanied by a photo of Shortland and Mayor Pasquale Menna beaming next to a

jewelry display case, is a rather unusual form of business PR, which mostly avoids commenting on rumors to avoid giving them added life.

Mennashortland2Tiffany manager Vicky Shortland with Mayor Pasquale Menna.

Shortland tells redbankgreen she doesn't consider the release unusual. She says it came about after a discussion she had with Menna in which they agreed that it would be a good idea to "reassure" the public of Tiffany's commitment to the town.

According to RiverCenter executive director Nancy Adams, the move had its roots in "for-rent" signs put up late last year in the windows of one of the two end-cap retail spaces flanking Tiffany. (One store is leased to furniture seller Pierre Deux, which is open for business; the other is vacant.)

Adams tells us Tiffany officials grew concerned around the time of the tree lighting and holiday concert, when thousands of visitors crammed into town in front of the store. Soon afterward, she says, Tiffany "started getting so many calls" from customers and others wondering if the store was planning to move.

"Truthfully, I'm hearing a lot of rumors, too," and not just about Tiffany, says Adams. "It's sort of the environment we're in."

Though it's a publicly traded company, Tiffany doesn't report sales by store, but its Red Bank store is "doing as well as could be expected," Adams says.

The press release is somewhat more upbeat:

"We are very encouraged by the number of existing clients who returned to us to purchase holiday gifts, and the number of new clients who visited our Red Bank store for the first time,' says Vicky Shortland, store manager at Tiffany & Co., 105 Broad St. "A lot of research and planning went into our decision to open in Red Bank and we are excited to be here especially in such a beautiful building," Ms. Shortland continued. 

The full text of the announcement is Download Tiffanys 1 09
.

RiverCenter, by the way, would issue such an announcement for any member store that asked for one, Adams says.

Email this story

Remember: Nothing makes a Red Bank friend happier than to hear "I saw you on Red Bank Green!"
Partyline
RED TRUCKS AT RED ROCK
A small dishwasher fire at Red Rock Tap and Grill was put out quickly by firefighters overnight, causing minimal damage. Red Bank Fire Depar ...
CREATIVE COVER UP
The windows of Pearl Street Consignment on Monmouth Street were smashed when a driver crashed their car through them injuring an employee la ...
THEY’RE BACK!
Ospreys returned to the skies over Red Bank this week for the first time since they migrated to warmer climes in late fall. With temperature ...
SPRING IS SPRUNG
RED BANK: Spring 2024 arrives on the Greater Red Bank Green with the vernal equinox at 11:06 p.m. Tuesday.
RED BANK’S FINEST – AND NEWEST
Red Bank Police Officer Eliot Ramos was sworn in as the force’s newest patrolman Thursday, and if you’re doing a double take thinkin ...
EASTER EGG MAYHEM AT THE PARK
An errant whistle spurred an unexpectedly early start to the Spring Egg Hunt on Sunday, which had been scheduled to begin at eggsactly 11am ...
PRESEASON DOCKWORK
RED BANK: With winter winding down, marina gets ready for boating season with some dockwork on our beautiful Navesink River.
CORNED BEEF AND DISCO FRIES?
It’s Friday, and smart Lent-observing Leprechauns know the pot of gold at the end of Red Bank’s rainbow is actually the deliciou ...
SURFBOARD DITCHED
It’s a violation of etiquette in surfing to ditch your board.  (it could hit another surfer and hurt them). But someone appears to ha ...
ELSIE, TAKE ME WITH YOU!
Soaked by pouring rain with the temperature hovering in the low 40’s, this sign in the window of Elsie’s Subs on Monmouth Street ...
WALK THIS WAY
PARTYLINE: Before-and-afters of a sidewalk cleanup on West Street.
SOGGY NOTION
RED BANK: Breezeway sculpture captured the mood downtown as heavy rains fell Saturday morning.
HOME DELIVERY
RED BANK: After a subdivision, an instant house rises on a new Catherine Street lot.
COMMUNITY PROFILES
For Black History Month, Red Bank's Community Engagement and Equity Advisory Committee has been running a series of local profiles on Facebo ...
HEARTY FAREWELL FOR HARDY
RED BANK: Council to honor DPU supervisor Rich Hardy, who retired recently after almost 39 years of keeping things running.
HOMEBOUND? READ ON…
RED BANK: Can't get to the public library? It's now offering free delivery and pickups for homebound borough residents.
TAMING A BEAST OF A WEEK
RED BANK: After the second snowfall of the week, a borough family finds the perfect use for it – a Godzilla snow sculpture.
RED BANK: LIBRARY CLOSED, BUT THE HILL’S OPEN
RED BANK: Though the library was closed by a snowstorm, kids got to enjoy the riverfront property's steep slope Tuesday.
LIGHT(HOUSE) MAKEOVER
This year, getting ready for spring means a midwinter makeover for Strollo's Lighthouse in Red Bank.
TODAY: LOCAL PUPPY COMPETES ON ANIMAL PLANET’S “PUPPY BOWL”
Red Bank’s very own rescue puppy, Biscuit, is set to compete in Animal Planet’s Puppy Bowl this Sunday, February 11, at 2 PM. Th ...