So, what is this ‘Paint the Town Pink‘ that’s suddenly being touted all over downtown Red Bank?

Ah, you must be new to town.

Also known as “Pink Bank,” it’s an annual weeklong series of events, now in its fourth year, that’s organized by Riverview Medical Center and Red Bank RiverCenter to promote breast cancer detection and prevention.

In the process, it’s meant to liven up the retail district and inject some fun into spring. It all kicks off Saturday.

chelsea-morningNicole Fredericks decorates the window of Chelsea Morning for the borough’s annual Pink Bank celebration. Frederickson’s mother, Rosa Pearson, who’s also Chelsea Morning’s owner, is a breast cancer survivor. (Photo by Dustin Racioppi)

Here’s the events lineup:

Saturday, May 1: Spring into Pink Bank! A Pink Retail Event
A shopping event in and around Pink Bank with participating Pink Partners (all ages)

Saturday, May 1: The Pink Hat Tea
Salvation Army, Pink Bank, NJ
The event is free, but registration is required. Call 1-800-DOCTORS

Sunday, May 2: Paint Everything Pink – A fully Pink family day for Pink Bank and Pink Beach
7a to 12:30p: Regatta on the “Navepink” and Navesink River Rowing Open House

1 to 4p: Pink Bank Community Day – Riverview Medical Center Parking Lot (family event)

4 to 6p: Pink trolleys from Pink Bank to Pink Beach (Monmouth Beach) for Paint the Sky Pink

4:30 to 6:30p: Paint the Sky Pink, On the Beach, Pink Beach, NJ (Monmouth Beach)

Tuesday, May 4: A Pink Panel Discussion: A Girl’s Guide to Breast Health in 2010
Cultural Center, Pink Beach, NJ

Wednesday, May 5: Girls Night Out at
the Downtown
The Downtown, Pink Bank, NJ (21 and older)

Friday, May 7: Pretty In Pink: A Totally 80’s Dance and Cocktail Party
Oyster Point Hotel, Pink Bank, NJ

To purchase tickets for Girls Night Out at the Downtown or Pretty in Pink, please contact Alice Quinn at 732-751-5109 or by email. Visa, Mastercard and American Express accepted.

For additional information on any of these events please visit Paint the Town Pink or call Tom Paolella at 732-530-2282.