Skip to content

A town square for an unsquare town

redbankgreen

Standing for the vitality of Red Bank, its community, and the fun we have together.

Business

RED BANK CHURN: INSOMNIA COOKIES OPENS; RETAIL ON TAP FOR EX DANNY’S SPOT

11 Bridge AvenueWorkers putting a new storefront on the former home of Danny’s Steak House at 11 Bridge Avenue Tuesday.   (Photo by Brian Donohue. Click to enlarge.)

By BRIAN DONOHUE

On Bridge Avenue, the former home of one of Red Bank’s most beloved eateries is being turned into a California Closets location.
 
In the heart of downtown, a national cookie chain wakes up a long dormant downtown retail anchor with a new bakery. Just down the block, a coffee and candle shop closes.
 
And a frozen yogurt shop opening delights fans a decade after the great Red Bank fro-yo boom and bust of the 2010’s. 
 
As usual, there’s a lot going on in the Red Bank retail world.
 
Read about all the late summer comings and goings in the latest edition of Retail Churn. 
 

 

INSOMNIA COOKIES OPENS

By the time you read this, The Philadelphia-based cookie chain Insomnia will likely be open in one of the downtown’s longest-vacant storefronts at the northwest corner of Broad and Monmouth Streets. 

When Churn walked by at 1 pm Tuesday, three hungry would-be customers who had expected a noon opening were at the door, peering through a locked door at workers and a store that seemed ready to throw its doors open for the first time.

We got back to our office to find a press release in our inbox announcing a planned 4 pm “soft opening” for the store. 

“Here to satisfy sweet cravings day and night,” the press release reads, “Insomnia Cookies offers in-store ordering, pickup and local delivery, with a menu featuring warm, fresh-baked cookies, Cookies IN Ice Cream, brownies, blondies, brookies, cookie cakes, vegan options and a rotating lineup of limited-time flavors.”

“The Red Bank bakery will celebrate its grand opening later this month with giveaways and special offers,” the press release reads, promising additional details soon.  

The company announced the following hours for the bakery.

Sunday: 12 p.m. – 1 a.m.

Monday – Wednesday: 11 a.m. – 1 a.m.

Thursday – Friday: 11 a.m. – 3 a.m.

Saturday: 12 p.m. – 3 a.m.

The storefront at 6-8 Monmouth, also known as 74 Broad Street, has been vacant since Valley National Bank moved out in 2018.

11 Bridge Avenue 09012026FROM STEAKS TO CLOSETS

The ground floor of the old building at 11 Bridge Avenue, long home to Danny’s Steak House is being converted into several retail spaces, with the chain California Closets the first to sign a lease, according to Chris Cole, Managing Parnter of Metrovation, the commercial developer that owns the building.

The chain is preparing for a spring opening, Cole said. 

Danny’s old liquor license has been transferred down the street to The Anderson Building, at 200 Monmouth Street, also a Metrovation property.

As previously reported in Churn, operators of the Anderson Market are planning to open a juice (in the morning) and cocktail (in the evening) lounge on the ground floor.

43 Broad Street Froyolicious 09012026Froyolicious at 43 Broad Street

RETURN OF THE FRO-YO

Remember the fro-yo boom and bust frenzy of the 2010’s?

Three fro-yo shops opened in Red Bank within roughly 26 months in 2010–12; all three were gone by 2016.

There’s other ice cream joints that sell frozen yogurt. But Red Bank apparently went a decade without a dedicated frozen-yogurt shop.

Now, there’s Froyolicious, which opened last Friday at 43 Broad Street.

They describe themselves as a family-owned shop with one other location on Staten Island. 

Surf’s Up Coffee & Candle has closed its location at 19 Monmouth Street, with another coffee shop planning to set up shop.
 
Surf’s Up opened in the spring of 2025. Owner MIchelle Fontanez told Churn she sold the business.
 
And a sign appeared in the window last week announcing Julia’s Coffee Company “coming soon.”
 
The company, headed by 22-year-old twin sisters, sells joe from a food truck down in Lavallette. Their Instagram page also has a reel of them announcing the plans to open at the spot. 
 
redbankgreen editor Brian Donohue may be reached via email at [email protected] or by calling or texting 848-331-8331.

 

Remember: Nothing makes a Red Bank friend happier than to hear "I saw you on Red Bank Green!"
redbankgreen Classics
Partyline
I’LL EAT IT HERE, THANKS
A squirrel goes all-in for a popular autumn flavor on Madison Avenue in Red Bank Sunday morning.
POP UP TACOS DRAW CROWD
How’s this for a train station redevelopment idea? The pop-up taco vendors Tacos Los Mandones, known on social media as El Mandoon, dr ...
LONG LIVE LOCAL NEWS!
"Long Live Local News" flags from redbankgreen's 20th anniversary celebration in Marine Park Tuesday prove to be the perfect compliment to s ...
MUMS AND WITCHES
17 Prospect Ave (Photo by Partyline contributor Chris Havens)  
KAYAKERS CLEAR RIVER JUNK
Partyline photo: "The Navesink Nymphs" clear floating tires from the river.
PAINT IT PURPLE?
Caption: ‘Should it be done purple?’ Perfect day. (Photo and text by Partyline contributor Chris Havens)  
MANTIS (PRAYING) AT CHURCH
Partyliner photographs praying mantis at church.
SOMEWHERE OVER THE RAINBOW
Stunning rainbow over Red Bank as a big weekend storm approaches.
“FESTIVA” YACHT DOCKED AT MARINE PARK
Festiva, an 85-foot yacht, was docked at Marine Park on Friday night. Red Bank Green spoke to the owner, Everett Moore, who said that it was ...
OH NO! ELMO LOST!
A lost Elmo appears to be reaching out for help through the redbankgreen Partyline.
NAVESINK SPILLS OVER
Nor'easter stacks tides up in the Navesink, pushing the river over its (Red) banks.
BUZZ LIGHTYEAR WATCHES LINE DANCERS
redbankgreen Partyline captures Buzz Lighyear watching the line dancers on Broadwalk Monday night. 
EGRET-FUL END TO SUMMER
A great egret patrols the shallows of the Swimming River in front of the Red Bank Primary School last week. Submitted by Brian Donohue
COMMUNITY MESSAGE BOARD NOW OPEN ON HUDSON AVENUE
Community message board open! The RBPD has placed a mobile display board on Hudson Avenue. Send captions and messages you’d like to se ...
A CHIEF’S FAREWELL
Funeral services at St. James church and a large American flag suspended over Broad Street from an RBFD hook and ladder for former Red Bank ...
COIFFING GUARD
redbankgreen Partyline captures super cool crossing guard just chilllin'.
SURF TACO RE-OPENS NEW LOOK DINING ROOM
Partyliner captures Surf Taco's new look dining room.
STEEPLETOP RAVEN
redbankgreen Partyline: a raven calls out from atop the steeple of St. James Church.
CARPENTER OR COMPETITOR? HOT DOG TRUCK RIVALS EMERGE IN RED BANK
On the redbankgreen Partyline: with two new hot dog vendors opening this summer, even a carpenter's box truck makes one wonder.
BOONDOCKS SWAN
redbankgreen Partyline: Swan on the Navesink River as seen from Boondocks restaurant.