REALTOR PLANS RETAIL SHOWCASE

corinthian-cove-from-dock-6Corinthian Cove’s one unsold unit will display merchandise from Red Bank retailers for two months. (Photo courtesy of Susan McLaughlin)

She’s got a big, empty house on the Navesink she’d like to sell.

They’ve got everything from bars of soap to dining room furniture that they’d like to move — not to mention an image of being part of an overpriced downtown they’d like to water down.

Seeing an opportunity, a local real estate agent is pairing her needs with those of Red Bank retailers in the hope that good things happen for all.

Billing her promotion as “Just Red Bank,” Susan McLaughlin of Keller Williams Realty tells redbankgreen she’s inviting local merchants to help outfit the one remaining unit (out of six) at Corinthian Cove, on West Front Street.

Starting August 1, she plans to open the unit daily to the public, hoping visitors will both ooh and ahh over the splendid digs while taking notice of the variety of goods available at Red Bank stores.

This is from an email she sent us:

It used to be that you bought your household goods in Red Bank, from the rubber thingy for the pressure cooker at Prowns to my sofa, which came from a furniture store down by PNC Bank. The common perception now is that there’s nothing to buy in Red Bank but Jimmy Choo shoes. We are going to showcase everything from the rugs to the bars of soap.

So far, the list of participating stores include Soapmarket on Monmouth Street, which will supply the master bath with soaps from its “Made in Red Bank” line; British Cottage antiques on Shrewsbury Avenue, which has dibs on the dining room; and Duxiana, on Broad Street, which is anchoring the master bedroom, a full-floor suite that features “vaulted ceilings, gas fireplace, sitting room and has views of the Navesink River stretching for miles,” says McLaughlin.

Oh, and if you’re interested, the house has has 3,461 square feet of interior space and another 900SF outside;  a private elevator; cherry floors; two fireplaces; and an open floor plan with
columns and French doors leading to the terrace. Asking price: $1.599 million.

How far the image-altering effort might go remains to be seen, considering the home is priced at four times the average-assessed house in town, and that one one of the retailers sells duvets priced in the thousands of dollars.

But Corinthian Cove is the product of local labor and suppliers, says McLaughlin. She says local stores were involved in designing and outfitting the kitchens with cabinetry and tile.

The “Just Red Bank” promotion is a continuation of that connection, she says, and will be more about “highlighting the range of goods and services” available here than trying to dispel any particular image.

“We’re working with Red Bank retailers, and these are the retailers we have to work with,” she says.

Here’s McLaughlin’s letter to merchants: letter-to-merchants-ii