Blissberry customers serve themselves and pay by the weight of their purchases, says the shop’s owner. (Click to enlarge)
A Red Bank storefront that’s been vacant for at least four years is finally getting a tenant: Blissberry Frozen Yogurt.
Last occupied by the Internet-forgotten Altamonte Imports, the space at 90 Broad is tucked between Pho Le, a Vietnamese restaurant that opened in May, and Linda Martino’s beauty supply store Lux, which opened last year.
Owner Jill Pecoraro of Colts Neck says her shop is the first of an emerging franchise chain to hit New Jersey.
“There’s nothing like it around here,” she tells redbankgreen.
The concept, though, has elements familiar to patrons of shops like Cold Stone Creamery, an ice cream chain that had a store on upper Broad Street a few years back at the present site of Urban Outfitters.
Customers take a cup and fill it up as they wish, choosing from 12 frozen yogurt flavors and a raft of condiments, including fresh fruit, said Pecoraro. They pay by the weight of the cup.
The shop will surely find itself in competition with Frozsürt, a fro-yo place just around the corner on Monmouth Street.
Pecoraro has all her borough approvals and permits in hand, and hopes to open Blissberry in six weeks, she said.
The space is owned by Stavola Leasing of Tinton Falls.
