Skip to content

A town square for an unsquare town

redbankgreen

Standing for the vitality of Red Bank, its community, and the fun we have together.

Economy

SHREWSBURY AVENUE SPICES UP BANCO ROJO

Nopales, left, and sabila, above, are available at Rincon Latino Supermarket. (Photos by Grace Goldoni. Click to enlarge)

By GRACE GOLDONI

Rich South American hot chocolate in blocks. Subtropical coconuts. Exotic, prickly and tangy vegetables.

We’re not in your typical white-bread American supermarket. Here on Shrewsbury Avenue, the main thoroughfare on Red Bank’s West Side, the striking flavors of fresh and authentic Latin food create a south-of-the-border atmosphere.

In recent decades, this commercial stretch has adopted a strong Latino accent, just like its surrounding neighborhoods. If you’ve never stepped outside your car and visited this street, home to about half a dozen bodegas and small grocers, well, grab a shopping cart…

Dried chili peppers, above, at La Juquila, and fresh fruit and vegetable juices at La Chaparrita, below. (Photos by Grace Goldoni. Click to enlarge)

Nowhere is the avenue’s Spanish flair more obvious than at Rincon Latino Supermarket, at 218 Shrewsbury. Despite its intimate space, Rincon has, by far, the largest selection of exotic and unique fruits and vegetables among the stores redbankgreen visited. Upon walking into the market, a shopper encounters bright colors and unique food combinations, like jarred mangoes paired with chili sauce.

In the produce section, foods such as nopales, sabila, quenepas, and chayote demand attention. The term nopales, or nopalitos, refer to the thickset leaves of a prickly pear cactus, eaten as a vegetable and commonly used as an ingredient in Mexican cuisine.

Sabila – the Spanish term for aloe vera, grown mainly in the Caribbean – is sold not as a gelatinous liquid, but in its full, green plant form at the market. A Rincon store employee noted that many customers believe sabila aids in diabetes prevention. Quenepas, commonly known in Spanish slang as mamones, are a kind of Spanish lime native to South and Central America. Quenepas are slightly larger than the average grape, but look like miniature limes. Cracking the fruit open by pressing the outer shell with a fingernail reveals the edible tender, pale-orange pulp, rich with a sweet and slightly sour flavor. Chayote, commonly known among Hispanics by its slang name cho cho, is a palm-sized, bright lime-green gourd – like melon or squash – with a taste akin to cucumbers.

Down the street at Juanito’s, Shrewsbury Avenue’s largest Latino grocer, the aroma of sizzling onions and spicy peppers welcomes customers. The fragrance comes from the market’s taco station, where a cook hand-makes personal tacos for shoppers on the go. I was also surprised to spot a treat at Juanito’s I had only previously seen on the streets of the Republic of Panama: raspado, the Latino-version of a snow cone, flavored with a choice of fruit syrups and topped with condensed milk, making for a cool and sweet dessert, perfect for a hot day.

Next door to Juanito’s, an authentic Mexican grocery called La Chaparrita offers fresh fruit and vegetable juices using an industrial juicer, and specializes in Mexican carry-out food. If you have time for a sit-down lunch, La Chaparrita also has a charming seating area. Tortas de papa, one of its periodic specials, is simply mouth-watering. Sandwiches with, well, whatever you want, plus potatoes, served on a crusty roll, La Chaparrita’s tortas are characteristically Mexican: served hot, as opposed to cold in other countries, and reminiscent of a Cuban sandwich or panini.

Down the street from La Chaparrita lies a bodega called Tienda La China Poblana. “Tienda” means “store,” and “China Poblana” refers to two parts of Mexican culture: “Poblana,” or the women of the Mexican state of Puebla, and “China,” connoting a slave woman brought to Mexico who, according to legend, created the China dress. “China Poblana” is a broad term that refers to Mexican femininity.

Among the packaged flour for tamales and spices, China Poblana sells beautiful, high-quality coconuts from Mexico. The woman maintaining the store reminded me that the Spanish word “coco” refers to “skull” or “head.” When I asked why, she motioned to the three subtle holes on the coconut, which resemble a human face.

Just around the corner and opposite the train station is La Esquina, or “the corner,” where shoppers can find excellent Mexican carry-out for breakfast as well as lunch.

“What we sell here is tacos and sandwiches,” says owner Elias Junior. “Our style is authentic Mexican food.”

From pig ears to chicharrón, a dish consisting of fried pork rinds, everything on the menu at La Esquina is sure to give your taste buds a wake-up call. Chicharrón is a traditional food throughout Central and South America.

Finally, back on Shrewsbury Avenue, stepping into La Juquila is like entering a spice shop. Smells of exotic herbs and salts as well as dried red-hot chili peppers fill the bodega.  La Juquila also sells every ingredient you need to make tamales in your own kitchen. A traditional Mesoamerican dish, tamales are made out of masa, a starchy corn dough, which is boiled or steamed in a leaf wrapper. Before eating, the leaf wrapper is thrown out. Tamales are usually filled with meat, cheese, fruits, vegetables, chilies, spices, and other food combinations.

 

Remember: Nothing makes a Red Bank friend happier than to hear "I saw you on Red Bank Green!"
redbankgreen Classics
Partyline
“That should be on Red Bank Green!”

If you've ever thought that, join the 24 readers who've signed up to post their own stories on Red Bank Green.

Become a Partyliner
Partyline
NEW WELCOME SIGN INSTALLED
A new "Welcome to Red Bank" sign has gone up at the northern Route 35 entrance to town at the foot of Cooper's Bridge.
JUNIOR BUCS WRESTLING WELCOMES YOUNG ATHLETES FOR 22ND SEASON
Junior Bucs Wrestling is preparing for its 22nd season, offering boys and girls from Red Bank, Shrewsbury, and Little Silver an opportunity ...
TIME FOR SCHOOL, DEER
Fall has arrived and so have the middle school loving deer!
JUST IN TIME FOR THE FALL CLASSIC
Just in time for the start of the World Series later this week baseball-themed paintings by artist Max Maxon hang in the windows of the Art ...
DINNER PLANS?
Chipotle in Red Bank Sunday evening will donate a quarter of proceeds from sales Sunday to the volunteer Red Bank Fire Department auxiliary.
KENNY KATZGRAU TEACHES VIBE CODE SESSION AT LOCAL NEWS CAMP
Kenny Katzgrau, publisher of Red Bank Green, is running a vibe code session, teaching other publishers to vibe code at Blue Engine Collectiv ...
Her Majesty visits Red Bank
Navesink Queen docked at the Molly Pitcher Marina. (Photo and text by Partyline contributor Boris Kofman)   20th Anniversary Become a G ...
RED BANK DINER MONEY TREE
On the redbankgreen Partyline: sunshine and a money tree at the Red Bank Diner.
NAVESINK LIGHTS
Riverview Hospital lights up the Navesink. (Text and photo by Partyline contributor Terry Franco)   20th Anniversary Become a Guardian ...
HALF BAKED BROAD STREET
Broad Street repaving begins with road subject to overnight closures.
COLOR RUN AT RED BANK PRIMARY SCHOOL
redbankgreen Partyline happens upon a cloud of color at annual color run event at Red Bank Primary School.
I’LL EAT IT HERE, THANKS
A squirrel goes all-in for a popular autumn flavor on Madison Avenue in Red Bank Sunday morning.
POP UP TACOS DRAW CROWD
How’s this for a train station redevelopment idea? The pop-up taco vendors Tacos Los Mandones, known on social media as El Mandoon, dr ...
LONG LIVE LOCAL NEWS!
"Long Live Local News" flags from redbankgreen's 20th anniversary celebration in Marine Park Tuesday prove to be the perfect compliment to s ...
MUMS AND WITCHES
17 Prospect Ave (Photo by Partyline contributor Chris Havens)   20th Anniversary Become a Guardian of the Green Guardians of the Green ...
KAYAKERS CLEAR RIVER JUNK
Partyline photo: "The Navesink Nymphs" clear floating tires from the river.
PAINT IT PURPLE?
Caption: ‘Should it be done purple?’ Perfect day. (Photo and text by Partyline contributor Chris Havens)   20th Anniversary ...
MANTIS (PRAYING) AT CHURCH
Partyliner photographs praying mantis at church.
SOMEWHERE OVER THE RAINBOW
Stunning rainbow over Red Bank as a big weekend storm approaches.
“FESTIVA” YACHT DOCKED AT MARINE PARK
Festiva, an 85-foot yacht, was docked at Marine Park on Friday night. Red Bank Green spoke to the owner, Everett Moore, who said that it was ...
Become a Guardian of the Green. Help redbankgreen stand for 100 years. Help us get to our first 100 Guardians · joined by Alan Fisher and 7 others
Become a Guardian