Skip to content

A town square for an unsquare town

redbankgreen

Standing for the vitality of Red Bank, its community, and the fun we have together.

RED BANK: JUICING UP WEST SIDE LOFTS

west-side-lofts-021816-500x375-2855084The West Side Lofts, as seen from West Front Street. (Photo by John T. Ward. Click to enlarge)

By JOHN T. WARD

rcsm2_0105081-220x165-9667185In keeping with its resemblance to a stack of shipping containers, Red Bank’s West Side Lofts project is packing them in.

Since opening last spring, all 90 of its residential apartments have been leased. The West Elm furniture and housewares store has opened, taking one of two anchor spots. The second anchor, Triumph Brewing Company, is expected to open its restaurant in coming months.

And to close out the leasing spree, the project’s developer is bringing in two local small businesses, redbankgreen‘s Retail Churn has learned: Freshica’s Juice Bar and Rumson Personal Fitness.

jessica-dalmedo-021816-500x375-6101496Jessica Dalmedo plans to open her second Freshica’s, this one at the West Side Lofts in Red Bank.  (Photo by John T. Ward. Click to enlarge)

Each is expected to be open in a space fronting on West Front Street by the start of summer, says Chris Cole, managing partner of the development firm Metrovation.

Freshica’s, which has been run out of a corner of Fairwinds Deli on River Road in Fair Haven for almost four years, specializes in healthy beverages: juices, shakes and smoothies made with fresh fruits, vegetables and herbs. It also makes a peanut-butter-and-jelly-acai bowl, seen on redbankgreen‘s PieHole food page earlier this month.

But the tiny outpost is limited in what it can make and sell so that it doesn’t compete with Fairwinds, owner Jessica Dalmedo tells Churn.

In addition to its signature drinks, the new, 700-square-foot store will carry coffee and some to-go items, said Dalmedo. She’s hoping to hook up with a local bagel supplier. And she may do some prepared lunches and dinners.

“Here, I’ll be able to experiment more,” she said, and it will all be with an eye toward healthy eating. “I’m not bringing in pork roll,” she said.

Growing the business was always in her mind, Dalmedo said. She’d inquired about space in Metrovation’s Shrewsbury shopping center, the Grove, a couple of years back, and was put on a waiting list. More recently Cole, a Freshica’s customer, suggested she take a look at the lofts. She did, and decided it would be “a perfect fit,” she said.

Though there’s no street parking out front, the building has parking for quick visits, and Dalmedo said her employees will be willing to run deliveries out to waiting customers who’ve texted in their orders.

The original Freshica’s will continue to operate at Fairwinds, Dalmedo said.

• Rumson Personal Fitness will take the space between West Elm and Freshica’s, said Cole.

According to its website, owner Danny Weltman established the business with his wife and partner, Darleen, in 2006. It operates a facility on Carton Street in Rumson

Weltman couldn’t be reached for comment Tuesday.

Remember: Nothing makes a Red Bank friend happier than to hear "I saw you on Red Bank Green!"
Partyline
FEELING SNAPPY
      Snapping Turtles come ashore to lay their eggs this time of year and are a common site along the Swimming River waterfr ...
TUB TIME
RED BANK: A sparrow waits for the next available dirt tub while two others take their Sunday baths. (Click for video.)
CHECK IT OUT
A bench outside the Red Bank Public Library provided a serene view of our beautiful Navesink River Monday evening.
WAYWARD SLIM JIM
Anybody lose a Slim Jim? A “Sweet Mild O’ Mine” flavor Slim Jim was seen left unattended on this mailbox on Mechanic Stree ...
YAPPY TOGETHER
RED BANK: Look for this cutie pie, named Sacramento, at Yappy Hour on Broadwalk Saturday. He's looking for a new home.
YELLOW RAINCOAT DAY
On a rainy May morning, the only golden sight on Broad Street this morning were the matching raincoats of Eileen and her dog Benny.
STOP. JUST STOP.
RED BANK: For those who don't get the meaning of a stop sign, crossing guard Diane Johnson amplifies the message with some colorful outfits. ...
RECORDS SKIP INTO TOWN
RED BANK: Devotees of vinyl records expected to drop needle at Broad and Mechanic Saturday. Here's why.
Feline fortunes on Monmouth Street
Christopher Russell and feline pal Princess take in some fresh air on a warm May night Thursday in the doorway of Gina’s Psychic Bouti ...
GOING UP?
RED BANK: Public Library will be closed Friday for the start of elevator construction. (Click for more.)
TREEBIRTH
RED BANK: Replacement of nine trees gets underway on South Street, where a wholesale removal angered residents last September. (Click for mo ...
RIVERSIDE FLOW
New Jersey Flow Arts brings together jugglers, poi spinners, hoopers and more weekly in Riverside Gardens Park.
Honeybee swarm carted away
Beekeeper Tanya Ptak of Ptak’s Apiary inspects a swarm of honeybees that chose a flower pot in the courtyard of Red Bank Primary Schoo ...
BELOVED POISONED DOG PHOTO SURFACES
   
THREE ON TOUR
RED BANK: Three borough sites will participate in a weekend of self-guided tours of 52 historic locations in Monmouth County May 4 & 5.
VOLUNTEERS GET INTO THE WEEDS
Toting plastic trash bags, 51 volunteers conducted a walking litter cleanup on Red Bank's West Side Saturday.
“IT’S A PARTY AT WAWA!”
You wish you could vibe like Brian, who lives on the other side of Hubbard’s Bridge. He caught redbankgreen’s attention in Red B ...
POPE OKS ORATORY
RED BANK: St. Anthony of Padua obtains papal approval to establish Oratory of St. Philip Neri, a community of priests and brothers devoted t ...
RED BANK: NEW MURAL BRIGHTENS CORNER
RED BANK: Lunch Break founder Norma Todd is depicted in a mural painted this week on the front of the newly renovated social service agency.
TULIPS TOGETHER
Spring tulips taking in the sunset outside the Molly Pitcher Inn in Red Bank Monday evening.