Owners Isa and Peter Hewitt, a couple who live in north Jersey, love visiting the coastal Low Country area of South Carolina, where they have a home. So much so that they now have three Charleston Shops in New Jersey and Pennsylvania, betting that other northerners will enjoy what Charleston has to offer as well.
Adam Sobel, in striped bandana, says, “I want to get people excited about vegan. Its not all brown rice and steamed vegetables.” (Photos by Jim Willis.)
By JIM WILLIS
Adam Sobel, owner of the popular vegan food truck the Cinnamon Snail, doesnt get all preachy about being a vegan. Instead of sermons about the evils of the standard American diet or the darker side of factory-farmed animals, the 30-year-old Red Bank resident lets his food speak for itself, and hopes his cooking will get non-vegan customers to connect the dots on their own.
Since hitting the road three years ago, the Cinnamon Snail has become a Red Bank Farmers Market staple while amassing a considerable following in Manhattan, where it has won multiple awards. Mobile Cuisine Magazine, for example, named the Snail “America’s Favorite Vegan Food Truck” in 2012.
redbankgreen sat down with Sobel on the front porch of his home over a cup of chai and some yerba mate to discuss the trials and tribulations of a kitchen on wheels and whats next for the Cinnamon Snail.