FAKE CRASH PHOTO HITS THE STANDS

libertymutualad1

Hey, remember that faux accident that tied up Broad Street in Red Bank for most of a day back in August?

With local government clearance, a photo crew used the intersection of Broad and West Bergen Place to stage what looked like the aftermath of a car crash.

They brought in a couple of banged-up vehicles, positioning one against the base of traffic light and the other across the intersection with fake steam coming out from under the hood.

All this for a print ad for Liberty Mutual Insurance.

Well, here’s the result, complete with some photo retouching that gives the car in the foreground the creepy melted-flesh look favored by horror films. The light pole appears to be a bit more atilt than it actually was.

Red Banker Craig Widmaier called this ad to our attention after he spotted it in the current issue of Sports Illustrated.

To enlarge the image, click on it.