RiverCenter unveiled its new marketing campaign Thursday night at the Count Basie Theatre; below, branded squishy balls. (Click to enlarge)
By JOHN T. WARD
Not that there ever was, literally, but there’s no longer “only one Red Bank.”
The folks who market the borough’s discontinuous business district to shoppers, retailers and developers have scrapped the three-year-old “Only One Red Bank” slogan and replaced it with “a cool little town.”
The fact that there are Red Banks elsewhere in Tennessee and South Carolina, and even another one in New Jersey apparently didn’t factor into the decision to make the change. It was just time, said Nancy Adams, executive director of the business-promotion agency Red Bank RiverCenter, which commissioned the new branding.
“We needed a new, fresh reason to get them out there, especially with the economy improving” and competition from the nightlife hotspots of Asbury Park and Long Branch heating up, she told redbankgreen before unveiling the new slogan and associated visuals at the Count Basie Theatre Thursday.