RED BANK: A PRE-AISLE BRIDAL STROLL

A bride-to-be and her entourage pass a begowned model at Barbizon School of Modeling at the 2012 edition of Wedding Walk, above, and the trolley that makes the walk a bit less, um, pedestrian. (Click to enlarge)

Having hit on a good thing, Red Bank turns into Bridesville once again Sunday, swapping the green of last weekend’s Saint Patrick’s Day for miles of satiny white.

The occasion is Wedding Walk, and the idea is promote the town’s dozens of wedding-related vendors – caterers, liveries, photographers and more – as a one-stop fulfillment center for every bride-to-be’s Big Day needs.

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REBRANDED RED BANK TOUTS ITS COOL

RiverCenter unveiled its new marketing campaign Thursday night at the Count Basie Theatre; below, branded squishy balls. (Click to enlarge)

By JOHN T. WARD

Not that there ever was, literally, but there’s no longer “only one Red Bank.”

The folks who market the borough’s discontinuous business district to shoppers, retailers and developers have scrapped the three-year-old “Only One Red Bank” slogan and replaced it with “a cool little town.”

The fact that there are Red Banks elsewhere – in Tennessee and South Carolina, and even another one in New Jersey – apparently didn’t factor into the decision to make the change. It was just time, said Nancy Adams, executive director of the business-promotion agency Red Bank RiverCenter, which commissioned the new branding.

“We needed a new, fresh reason to get them out there, especially with the economy improving” and competition from the nightlife hotspots of Asbury Park and Long Branch heating up, she told redbankgreen before unveiling the new slogan and associated visuals at the Count Basie Theatre Thursday.

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