Sandi Vilacoba demonstrates a core-strengthening device in her new Pilates studio at the Fair Haven Shopping Center. Below, Vilacoba and her grandmother, Ofelia Schwarz, who owns the center. (Photos by Danielle Tepper. Click to enlarge)
By DANIELLE TEPPER
A drive down River Road in Fair Haven, with its quaint mom-and-pop shops, can be something of an escape from mainstream consumerism.
But even the borough’s most prominent strip mall, the Fair Haven Shopping Center, anchored by an Acme supermarket, has a family story to it. The Schwarz familys story.
After nearly a decade of teaching Pilates elsewhere in Monmouth County, Sandi Vilacoba opened her own classical Pilates studio, dubbed The Pilates Project, over Memorial Day weekend. With that, the third generation of her family cemented its ties to the center.
My grandparents immigrated from Cuba to Fair Haven in 1960 with nothing and built a business from scratch, said Vilacoba, of Belmar.