cinnamon snail 1 051213You can call it karma or just good fundraising, either way the Cinnamon Snail’s Kickstarter campaign for a new truck was a success for Red Bank’s Adam Sobel. (Photo by Jim Willis. Click to enlarge)


morsels mediumLast week PieHole spoke with Red Bank’s viceroy of vegan cuisine, Adam Sobel, who was looking to raise $82,000 to help fund a new food truck through Kickstarter. Sobel explained to PieHole that without a second truck to vend his vegan victuals, much-needed repairs on his current truck could force the business to close up shop for up to a month.

With a few hours still left on the campaign’s clock, Sobel has passed his target and raised almost $85,000.

Sobel tells PieHole that he and the Cinnamon Snail crew have been humbled by the outpouring of support.

“We are going to be back serving Red Bank in just a few more weeks, when the Farmer’s Market opens back up for the season,” says Sobel.  “To all our loyal Red Bank customers who supported our Kickstarter, we are grateful for your love, support, and kindness. ”