Skip to content

A town square for an unsquare town

redbankgreen

Standing for the vitality of Red Bank, its community, and the fun we have together.

RED BANK: A THIRD CAREER, IN HEALTHCARE

sal-cannizzaro-101416-1-500x375-8956653Sal Cannizzaro outside the latest addition to his newest Immediate Care walk-in health center chain in Red Bank. (Photo by John T. Ward. Click to enlarge)

By JOHN T. WARD

The new Immediate Care urgent-care center in Red Bank has all the markings of a healthcare industry play, suggesting teams of doctors pooling their resources to exploit an opening in the era of Obamacare.

But the brains behind the operation is actually a former print-shop owner who’s now on his third career, none of which required studying cadavers or using stethoscopes.

sal-cannizzaro-101416-3-500x375-2237634Cannizzaro in his new office, in the same building that houses the Red Bank Immediate Care. (Photo by John T. Ward. Click to enlarge)

Sal Cannizzaro, a 56-year-old Brooklyn native, launched his first business — a label and box printing operation with the unglamorous name Innovative Folding Carton — when he was 24. By the time he sold it 14 years later, the company had grown to 270 employees, he told redbankgreen.

That year, 1998, he started SFC Enterprises, a commercial and residential real estate development business that bears his initials. How has that worked out for him? Well, in 2002, he paid $2.7 million for a waterfront home in the Locust section of Middletown. The palatial 16,000-square-foot home, dubbed “Villa Paradiso,” was featured on HGTV’s “Million Dollar Rooms,” and one of those rooms holds a 20,000-gallon aquarium. The township now gives it an assessed value of $5.6 million.

Cannizzaro’s turn toward the healthcare field began four years ago, when he opened the first Immediate Care facility in Hazlet. Like those that followed, the center provides walk-in services “for everything from slip-and-falls to colds and flu,” Cannizzaro said.

From 8 a.m. to 8 p.m. on weekdays, and until 4 p.m. on weekends, the centers see walk-in patients with non-life-threatening sports injuries, ear infections, blood-drawing prescriptions and other needs that can require hours to address in hospital emergency rooms, said Dr. Mary Ann Yehl, who serves as senior medical director for the Immediate Care chain.

“A lot of patients only have 15 minutes off from work” to deal with health issues, while others can’t be locked into a primary care physician’s rigid appointment schedule, said Yehl.

There are now four Immediate Care centers: the new one, at 46 Newman Springs Road, is the company’s second in Monmouth County. Two more are in Toms River and East Windsor.

So how did Cannizzaro get involved in the field?

“I’m fascinated with the model of urgent care,” he told redbankgreen last month, as finishing touches were being applied to the new center, in a space that was formerly home to a Fred Astaire Dance Studio. “I’m a busy guy. You don’t feel well? You want to get fixed right away.”

Cannizzaro is the chief executive officer of SFC, which builds the centers, handles the state licensing red tape and partners with urgent care physicians, who are responsible for staffing and running them. The pairing works, he said, because “doctors are not always savvy about running a business or expanding one. I take care of all that stuff they don’t do well.”

Cannizzaro said he’s still early on in his plan to scale up the operation, with centers planned for Marlboro, Lacey Township, Brick, Jackson and Edison.

“I’ll continue to put them in strategic locations to accommodate the populations of New Jersey and beyond,” he said. But first, he said, “I’d like to build in my own backyard until we reach saturation.”

“Sal is very energetic,” said Yehl. “He’s full of great ideas, but he’s also willing to try new things and take on new perspectives.”

It doesn’t hurt that he also “seems to have the golden touch,” she said.

His business interests are growing so rapidly that, through a corporate entity, Cannizzaro bought the Newman Springs Road building for $3.2 million earlier this year, and created both the new clinic as well as the headquarters for his corporation.

 

Remember: Nothing makes a Red Bank friend happier than to hear "I saw you on Red Bank Green!"
Partyline
RED TRUCKS AT RED ROCK
A small dishwasher fire at Red Rock Tap and Grill was put out quickly by firefighters overnight, causing minimal damage. Red Bank Fire Depar ...
CREATIVE COVER UP
The windows of Pearl Street Consignment on Monmouth Street were smashed when a driver crashed their car through them injuring an employee la ...
THEY’RE BACK!
Ospreys returned to the skies over Red Bank this week for the first time since they migrated to warmer climes in late fall. With temperature ...
SPRING IS SPRUNG
RED BANK: Spring 2024 arrives on the Greater Red Bank Green with the vernal equinox at 11:06 p.m. Tuesday.
RED BANK’S FINEST – AND NEWEST
Red Bank Police Officer Eliot Ramos was sworn in as the force’s newest patrolman Thursday, and if you’re doing a double take thinkin ...
EASTER EGG MAYHEM AT THE PARK
An errant whistle spurred an unexpectedly early start to the Spring Egg Hunt on Sunday, which had been scheduled to begin at eggsactly 11am ...
PRESEASON DOCKWORK
RED BANK: With winter winding down, marina gets ready for boating season with some dockwork on our beautiful Navesink River.
CORNED BEEF AND DISCO FRIES?
It’s Friday, and smart Lent-observing Leprechauns know the pot of gold at the end of Red Bank’s rainbow is actually the deliciou ...
SURFBOARD DITCHED
It’s a violation of etiquette in surfing to ditch your board.  (it could hit another surfer and hurt them). But someone appears to ha ...
ELSIE, TAKE ME WITH YOU!
Soaked by pouring rain with the temperature hovering in the low 40’s, this sign in the window of Elsie’s Subs on Monmouth Street ...
WALK THIS WAY
PARTYLINE: Before-and-afters of a sidewalk cleanup on West Street.
SOGGY NOTION
RED BANK: Breezeway sculpture captured the mood downtown as heavy rains fell Saturday morning.
HOME DELIVERY
RED BANK: After a subdivision, an instant house rises on a new Catherine Street lot.
COMMUNITY PROFILES
For Black History Month, Red Bank's Community Engagement and Equity Advisory Committee has been running a series of local profiles on Facebo ...
HEARTY FAREWELL FOR HARDY
RED BANK: Council to honor DPU supervisor Rich Hardy, who retired recently after almost 39 years of keeping things running.
HOMEBOUND? READ ON…
RED BANK: Can't get to the public library? It's now offering free delivery and pickups for homebound borough residents.
TAMING A BEAST OF A WEEK
RED BANK: After the second snowfall of the week, a borough family finds the perfect use for it – a Godzilla snow sculpture.
RED BANK: LIBRARY CLOSED, BUT THE HILL’S OPEN
RED BANK: Though the library was closed by a snowstorm, kids got to enjoy the riverfront property's steep slope Tuesday.
LIGHT(HOUSE) MAKEOVER
This year, getting ready for spring means a midwinter makeover for Strollo's Lighthouse in Red Bank.
TODAY: LOCAL PUPPY COMPETES ON ANIMAL PLANET’S “PUPPY BOWL”
Red Bank’s very own rescue puppy, Biscuit, is set to compete in Animal Planet’s Puppy Bowl this Sunday, February 11, at 2 PM. Th ...