Skip to content

A town square for an unsquare town

redbankgreen

Standing for the vitality of Red Bank, its community, and the fun we have together.

NYT: ‘MR. BON JOVI’ DUCKING LAWSUIT Qs

The New York Times has picked up on the story of pop star Bon Jovi’s legal efforts to flush a cold caffeinated beverage called Mijovi.

People_in_the_news

Bon Jovi contends that the Mijovi name and the marketing tagline “itsmilife” infringe on his brand.

The paper reports today that:

Mr. Bon Jovi faces an Oct. 31 deadline by the United States Patent and Trademark Office to formally oppose Mr. [Marcos] Carrington’s trademark. Mr. Bon Jovi has also threatened to sue.

Thus far, however, the singer and his lawyers seem to want nothing to do with the court of public opinion. Judging by the comments posted on redbankgreen after we linked to the original story in the Asbury Park Press in July, that’s no surprise. Nobody has yet written in to take his side.

From the Times:

Mr. Bon Jovi and his representatives have repeatedly declined to comment about the case since it became public earlier this year. More than a dozen calls to two lawyers for Mr. Bon Jovi have not been returned; requests for comment to those lawyers through e-mail also have gone unanswered.

And other attempts to reach Mr. Bon Jovi, like leaving a message with the staff member of the Arena Football League team that he owns, the Philadelphia Soul, have also been unsuccessful.

And:

“Bon Jovi creates music; Mijovi creates beverages,” Mr. Carrington said. “We were shocked to see that he would object to a positive beverage even if we shared these few syllables.”

Carrington, of East Brunswick (next door to Bon Jovi’s childhood home, Sayreville) told the Times that the flap has actually resulted in increased sales of his drink.

The Times says the beverage is available at 7,000 stores in central New Jersey.

In Red Bank, you can get it at Zebu Forno. That’s where John Francis Bongiovi, Jr. (later rebranded Bon Jovi) first saw it, according to the Press.

Email this story

Remember: Nothing makes a Red Bank friend happier than to hear "I saw you on Red Bank Green!"
Partyline
DOUBLE DYLAN IN RED BANK
Trucks for a production company filming what one worker said was a Bob Dylan biography have lined Monmouth Street the past two days with cre ...
AFTER THE RAIN
A pear tree branch brought down by a brief overnight storm left a lovely tableau on the sidewalk in front of Red Bank's Riverside Gardens Pa ...
CONE OF UNCERTAINTY
Asked by a redbankgreen reporter why these cones were on top of cars, the owner of the car in the foreground responded: “That’s ...
RAIL RIDER’S VIEW
A commuter's view of Cooper's Bridge and the Navesink River from North Jersey Coast Line train 3320 out of Red Bank Tuesday morning.
PUT ME IN COACH!
Red Bank T-Ball kicked off at East Side park on Saturday morning. The brisk weather proved to be no deterrent to the young players, ranging ...
IT’S A SIGN!
Once proudly declaring its all-but-certain arrival in Spring 2019, the project previously known as Azalea Gardens springs to life again with ...
SPRINGTIME MEMORIES OF CARL
The Easter Bunny getup and St. Patrick’s Day hat that belonged to longtime Red Bank crossing guard and neighborhood smile-creator Carl ...
RED TRUCKS AT RED ROCK
A small dishwasher fire at Red Rock Tap and Grill was put out quickly by firefighters overnight, causing minimal damage. Red Bank Fire Depar ...
CREATIVE COVER UP
The windows of Pearl Street Consignment on Monmouth Street were smashed when a driver crashed their car through them injuring an employee la ...
THEY’RE BACK!
Ospreys returned to the skies over Red Bank this week for the first time since they migrated to warmer climes in late fall. With temperature ...
SPRING IS SPRUNG
RED BANK: Spring 2024 arrives on the Greater Red Bank Green with the vernal equinox at 11:06 p.m. Tuesday.
RED BANK’S FINEST – AND NEWEST
Red Bank Police Officer Eliot Ramos was sworn in as the force’s newest patrolman Thursday, and if you’re doing a double take thinkin ...
EASTER EGG MAYHEM AT THE PARK
An errant whistle spurred an unexpectedly early start to the Spring Egg Hunt on Sunday, which had been scheduled to begin at eggsactly 11am ...
PRESEASON DOCKWORK
RED BANK: With winter winding down, marina gets ready for boating season with some dockwork on our beautiful Navesink River.
CORNED BEEF AND DISCO FRIES?
It’s Friday, and smart Lent-observing Leprechauns know the pot of gold at the end of Red Bank’s rainbow is actually the deliciou ...
SURFBOARD DITCHED
It’s a violation of etiquette in surfing to ditch your board.  (it could hit another surfer and hurt them). But someone appears to ha ...
ELSIE, TAKE ME WITH YOU!
Soaked by pouring rain with the temperature hovering in the low 40’s, this sign in the window of Elsie’s Subs on Monmouth Street ...
WALK THIS WAY
PARTYLINE: Before-and-afters of a sidewalk cleanup on West Street.
SOGGY NOTION
RED BANK: Breezeway sculpture captured the mood downtown as heavy rains fell Saturday morning.
HOME DELIVERY
RED BANK: After a subdivision, an instant house rises on a new Catherine Street lot.