The West Front Street branch of TD Bank invites customers to help Kick Cancer Overboard this Friday, by donating to a community fundraising initiative through its Penny Arcade coin-counter machine. (TD Bank photo; location pictured is not specified)

From press materials furnished by TD Bank

When it comes to people whose lives have been affected by cancer, there’s no such thing as nickel-and-diming our way to solutions that provide much-needed relief to patients and their families. Every little bit helps — and with that in mind, TD Bank has established a company-wide “Bring Change” campaign, designed to convert loose coins into agents of positive action.

This Friday, December 18, the TD branch at 89 West Front Street in Red Bank joins the campaign, with an invitation to all members of the community to put in their “two cents’ worth” and then some — and with the Penny Arcade coin counter machine serving as designated hub for a fundraising effort to which the bank will match up to $2,000 in coins counted, and donate it to the nonprofit organization known as Kick Cancer Overboard.

Local residents are urged to check those couch cushions, coffee cans, dresser tops, pockets, purses and kitchen-drawer crannies for any and all U.S. coins, and to bring them to the Red Bank branch between the hours of 8:30 am and 4 pm on Friday (contributors need not be TD Bank account holders to take part in the event).

Following a tally of the collected coins, branch manager Victoria Rogers is scheduled to present a check to representatives of Kick Cancer Overboard, an organization dedicated to sending cancer sufferers on all-expense-paid vacation cruises that “offer them a break for a few days, free from the stresses and medical bills awaiting them back home.”

Take it here for a video recap of TD Bank’s Bring Change campaign; an ongoing initiative that aims to raise more than $1 million in support of various local organizations, through more than 500 events planned throughout 2016.