Trap Door Escape has signed a lease to expand into the former home of Hobbymasters. (Photo by John T. Ward. Click to enlarge)
By JOHN T. WARD
The former Hobbymasters building in Red Bank will become the site of America’s largest “escape room” entertainment facility if its new tenant has his way.
Read all about his plans, and other downtown comings and goings, in this pandemic-year-ending-edition of redbankgreen‘s Retail Churn.
Craig Kiely Designs relocated this month to 59 Maple Avenue. Below, Trap Door owner Anthony Purzycki on White Street in 2015. (Photos by John T. Ward. Click to enlarge.)
There, with 11,000 square feet of additional space to work in, Purzycki plans to create six new “games,” in which participants are “locked” into a room and have to solve mind-bending puzzles to escape within a set time.
With its existing 3,000-square feet in the former Dunlop lock store, the added space will give Trap Door the largest area devoted to escape room entertainment under one roof in the United States, Purzycki said.
At present, that title is held by one of Purzycki’s other two locations, in the Pocono Mountains in Pennsylvania, he said.
“There’s no doubt about it, that’ll give us a much larger canvas to advertise our business,” which also has a location in Morristown, Purzycki told Churn Wednesday morning. The industry averages about 500 square feet per location, he said.
Purzycki said the existing Trap Door space will be used as a check-in for customers, who will then be walked over to their “experience” at 62 White.
And what about the pandemic, one might ask?
Well, even without its valuable corporate team-building clientele, Trap Door had its most profitable month ever in August, and “the phone still rings” in Red Bank, even as COVID-19 case numbers rise, Purzycki said. That’s because escape rooms are “almost perfect” outlets for players who crave an activity but require safety, he said.
“We have the ability to privatize the experience,” he said. “If it’s two of you, it’s a game for two. If it’s eight of you, it’s a game for eight. It’s one of the safest forms of entertainment outside your house that you can do.”
After closing her 40-year-old hobby shop, Arlene Placer sold the building to an entity controlled by John Bowers for $581,360 in September.
Bowers’ family-run Philip J. Bowers & Company owns most of the commercial space on English Plaza and White Street, including Trap Door’s current home.
But Bowers said he and Purzycki began discussing the expansion before the pandemic hit.
“The way we look at it, it’s a retail space that can compete with Amazon” by foregoing merchandise completely, Bowers said. “It will bring people into Red Bank for an experience they can’t get anywhere else.”
Purzycki said he hopes to open half the new operation next summer, with the other half completed a year from now.
As for the space long occupied by Hobbymasters’ giant mural overlooking the White Street municipal parking lot, that’s now another blank canvas. But Purzycki is dreaming big, and certainly bigger than what’s permitted under the town’s sign ordinance: he hopes to persuade the borough to allow him to project images onto the wall at night.
In other notable comings and goings…
• The Bowers organization is seeking a new tenant for 70 White Street, on the northeast corner at Maple Avenue, following the recent departure of the Charles Schwab brokerage.
The 5,000-square-foot, one-story building can be divided into two retail spaces, and has its own parking lot with room for two dozen vehicles, Bowers said.
Old-timers may recall the building was once home to the Phasor video rental store. Brothers Commercial has the listing.
• Craig Kiley Designs has relocated from West Front Street to 59 Maple Avenue.
The floral designer launched his business 25 years ago on Mechanic Street. His new home was last occupied by another florist.
• Interior designer Sherry Promin has opened Interiors by Mulberry at 22 Monmouth Street, owned by former butcher Jack Readie.
Promin, who graduated from Red Bank Catholic High, had a shop called Jolie Maison on River Road in Fair Haven for seven years in the early 2000s.
• Head Space Salon has taken over the former home of the Ritz Hair Salon at 74 Monmouth Street.
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