Skip to content

A town square for an unsquare town

redbankgreen

Standing for the vitality of Red Bank, its community, and the fun we have together.

RED BANK: LUXURY CAR RENTAL CLUB OK’D

red-bank-21-east-front-070821-500x332-4401907The proposed luxury car rental showroom would occupy the storefront at 21 East Front Street. (Photo by John T. Ward. Click to enlarge.)

By JOHN T. WARD

Need a Lamborghini for a day? A luxury car club approved for space in downtown Red Bank Thursday night will rent you one for just $1,300 per.

Also OK’d by the zoning board: a personal training gym in a residential neighborhood.

red-bank-136-east-bergen-071121-500x332-3050242Rory Fitzgerald plans to offer personal training sessions in a garage at 136 East Bergen Place. (Photo by John T. Ward. Click to enlarge.)

• Carmine Berardi, who has a business – unidentified at the hearing – which he said occupies “a significant part of” the seven-story office building at 21 East Front Street, plans to install Bespoké Exotic Motor Club & Rentals on the ground floor.

He envisions it as a club similar to a boat-sharing arrangement offered by Irwin Marine, located nearby at the foot of Wharf Avenue, Berardi told the board via Zoom. Members will pay a monthly fee, which will entitle them to specified terms of usage of Rolls Royces ($2,500 per day) and other exotic vehicles.

Non-members could also rent the vehicles, said his attorney, former mayor Ed McKenna.

“It’s not Avis,” but such rental services “actually serve a significant purpose,” McKenna said.

“For example, if you’re coming down to the Jersey shore for the weekend and you want to have a Maserati convertible, you can rent it for two days or three days or whatever the case may be,” McKenna said.

“I’m looking for people from the area,” said Berardi, of Colts Neck. “The world has seemed to change from having a horse and pony at a birthday party to having a Lamborghini there and taking the kids around the block.”

Berardi needed a variance because car rentals are not permitted in the zone.

Board members voiced most concern about how many vehicles would be on display in the showroom – four, said Berardi – how many would be parked out behind the building, and how that would impact the availability of parking for other, future building tenants.

The board’s unanimous approval was conditioned on Berardi obtaining a lease rider specifying that the club would have exclusive use of 10 spaces. Other office users would have to find parking elsewhere in the area.

In early 2019, Berardi obtained approval to open a sub shop in the space.

• The board also approved a plan for a small gym at 136 East Bergen Place.

Rory Fitzgerald proposed converting a garage out back for personal training use. The property is owned by his mother, Kathleen Fitzgerald, who lives next door, and he’s the sole the sole occupant of the house, which was the home of his late grandparents.

The property is adjacent to the Santander bank branch on the northeast corner of Broad Street and East Bergen.

The garage will have no plumbing, won’t serve more than one client at a time, won’t play music, and all activity will be indoors, said Fitzgerald, who was also represented by McKenna.

“Most people wouldn’t ask [for borough permission], so thank you for following the process,” board member Sean Murphy told Fitzgerald.

Remember: Nothing makes a Red Bank friend happier than to hear "I saw you on Red Bank Green!"
Partyline
SNAPPING IN THE BREEZE
RED BANK: Blustery winds had the flags in Riverside Gardens Park snapping Monday evening.
POWER LINE DOWN
Red Bank firefighters were on scene at Manor Drive dealing with a live power line Monday afternoon. There was no immediate report of fire. T ...
TAR BEACH SOLSTICE
Aldo Quiroz of Ocean Township came ready with his beach chair and found a shady spot to spend his lunch hour in a parking lot off Broad Stre ...
GOING GREY
Workers painting the stone facade of the PNC Bank at the corner of Broad and Harding Thursday morning. An upgrade? Maybe it’s just pri ...
COFFEE & WILDLIFE
RED BANK: The best wildlife show in town can be taken in from a waterfront bench outside the public library, and it's totally free.
FAWNING OVER HER BABY
A mother deer and her fawn were spotted between a row of garages on Hudson Avenue and some trees alongside the Broad Street parking lots. Re ...
EVENING ESCAPE
RED BANK: Sailors in Monmouth Boat Club's weekly racing series found tranquil conditions on the Navesink River Tuesday evening.
PEAK COLOR ON BROAD
RED BANK: A year after they were installed, downtown mini gardens have added to "transformational" improvements, says business owner.
RED BANK: FAIRIES MOVE IN ON WHITE STREET
Red Bank: Girl scouts turns tiny parking lot plot of dirt into a "magical girls sparkle garden."
TRAINING UNDER FIRE
RED BANK: Volunteer firefighters train to cut into pitched roofs under active fire conditions.
“SUPERMOM” WANTS YOUR VOTE
Business owner. Dyed in the wool, lifelong Red Banker. Mother of six. Yup, seems like Anita Pierce does it all. In other words, she’s ...
SPLENDOR IN THE GRASS
RED BANK: Town prepares for Saturday's Pride in the Park celebration with another lawn art design by public works supervisor and Fire Chief ...
MOVIES VIA LIBRARY
RED BANK: Public Library now offers members access to streaming movies via Kanopy, with some 30,000 titles and tons of content for kids.
NEW RAINBOW CROSSWALK ON BROWN PLACE
Kicking off pride month, some Brown Place and Spring Street residents, ages 5 to 11, constructed a rainbow crosswalk with chalk over the wee ...
WHAT TO WEAR?
RED BANK: Dressmakers' mannequins appeared to mull what to wear as they looked down on Monmouth Street last week.
SYMPHONY RETURNS JUNE 29
RED BANK: An annual crowd pleaser returns June 29 with a free concert in Marine Park by the New Jersey Symphony Orchestra, RiverCenter said ...
Heard on the Green
Heard on the Green
DUCK RESCUE EFFORT
Duckling rescue attempt underway in sewer at East Front and Broad, 10:29 a.m.
HOUSING CRUNCH
Demolition begins for new apartments at Globe Court and Mechanic Street.
FEELING SNAPPY
      Snapping Turtles come ashore to lay their eggs this time of year and are a common site along the Swimming River waterfr ...